The supreme art of war is to subdue the enemy without fighting.
The opportunity of defeating the enemy is provided by the enemy himself.
In the midst of chaos, there is also opportunity.
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
The greatest victory is that which requires no battle.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Those who are skilled in combat do notbecome angered, those who are skilled at winning do not become afraid. Thus the wise win before they fight, while the ignorant fight to win.
Appear weak when you are strong, and strong when you are weak.
There is nothing as likely to succeed as what the enemy believes you cannot attempt.
Hold out baits to entice the enemy. Feign disorder, and crush him.
All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
Pretend inferiority and encourage his arrogance.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
If you know neither the enemy nor yourself, you will succumb in every battle
To know your Enemy, you must become your Enemy.
A leader leads by example not by force.
In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win.
Until death itself comes, no calamity need be feared
If it is to your advantage, make a forward move; if not, stay where you are.
Opportunities multiply as they are seized.
Management of many is the same as management of few. It is a matter of organization.
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
He will win who, prepared himself, waits to take the enemy unprepared.
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