The supreme art of war is to subdue the enemy without fighting.
The opportunity of defeating the enemy is provided by the enemy himself.
In the midst of chaos, there is also opportunity.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
The greatest victory is that which requires no battle.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Those who are skilled in combat do notbecome angered, those who are skilled at winning do not become afraid. Thus the wise win before they fight, while the ignorant fight to win.
Appear weak when you are strong, and strong when you are weak.
There is nothing as likely to succeed as what the enemy believes you cannot attempt.
All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
Hold out baits to entice the enemy. Feign disorder, and crush him.
If you know neither the enemy nor yourself, you will succumb in every battle
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
Pretend inferiority and encourage his arrogance.
To know your Enemy, you must become your Enemy.
A leader leads by example not by force.
Until death itself comes, no calamity need be feared
In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win.
In order to know your enemy, you must become your enemy.
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
He will win who, prepared himself, waits to take the enemy unprepared.
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
He will win who knows when to fight and when not to fight.
He who knows things, and in fighting puts his knowledge into practice, will win his battles. He who knows them not, nor practices them, will surely be defeated.
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