Martin Lindstrom Quotes - Page 2

Quotes about:

• A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

  Martin Lindstrom

  Boundaries, Valuable, Company

  Source: bobmorris.biz

  8 Copy quote

• Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

  Martin Lindstrom

  Communication, Ideas, Messages

  Source: bobmorris.biz

  6 Copy quote

• New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

  Martin Lindstrom

  Communication, Technology, Technique

  Source: bobmorris.biz

  4 Copy quote

• Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

  Martin Lindstrom

  Years, Gone, Shelves

  9 Copy quote

• Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

  Martin Lindstrom

  Thinking, Talking, Marketing

  Source: bobmorris.biz

  21 Copy quote

• Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

  Martin Lindstrom

  Moving, Data, Desire

  Source: bobmorris.biz

  7 Copy quote

• Thus ideas like subliminal advertising today rarely works and or even exists.

  Martin Lindstrom

  Ideas, Today, Advertising

  Source: bobmorris.biz

  9 Copy quote

• If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

  Martin Lindstrom

  Eye, Smell, Sound

  Source: bobmorris.biz

  4 Copy quote

• The reality is that a brand can no longer afford to be "friends with everyone."

  Martin Lindstrom

  Reality, Brands

  Source: bobmorris.biz

  4 Copy quote

• In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

  Martin Lindstrom

  Emotional, Focus, Support

  Source: bobmorris.biz

  4 Copy quote

• Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

  Martin Lindstrom

  Two, Marketing, Able

  Source: bobmorris.biz

  5 Copy quote

• Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.

  Martin Lindstrom

  Beer, Two, California

  Source: bobmorris.biz

  8 Copy quote

• The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

  Martin Lindstrom

  Communication, Simple, Information

  Source: bobmorris.biz

  4 Copy quote

• [Logo] is an encapsulation of an emotion.

  Martin Lindstrom

  Logos, Emotion

  Source: bobmorris.biz

  4 Copy quote

• Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a sermon.

  Martin Lindstrom

  Video, Today, Rooms

  Source: bobmorris.biz

  6 Copy quote

• The cornerstone of religion, a clear vision can inspire great action and firm conviction.

  Martin Lindstrom

  Inspire, Vision, Action

  Source: bobmorris.biz

  4 Copy quote

• Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

  Martin Lindstrom

  Rooms, Fairytale, Facts

  Source: bobmorris.biz

  4 Copy quote

• The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

  Martin Lindstrom

  Home, Emotional, Dna

  Source: bobmorris.biz

  4 Copy quote

• The world's holy texts are built on ancient oral traditions.

  Martin Lindstrom

  Oral Tradition, World, Ancient

  Source: bobmorris.biz

  4 Copy quote

• Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.

  Martin Lindstrom

  Successful, Ideas, Creative Space

  Source: bobmorris.biz

  4 Copy quote

• We're all obsessed with our smartphones and thus really don't see anything around us.

  Martin Lindstrom

  Smartphones, Obsessed

  Source: bobmorris.biz

  6 Copy quote

• Sex doesn't sell anything other than itself

  Martin Lindstrom

  Sex, Sells

  FaceBook post by Martin Lindstrom from Aug 22, 2016

  4 Copy quote

• We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

  Martin Lindstrom

  World, Influence, Increase

  Source: bobmorris.biz

  4 Copy quote

• The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

  Martin Lindstrom

  Country, Selling, Brands

  Source: bobmorris.biz

  4 Copy quote

• I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.

  Martin Lindstrom

  Thinking, Goal, Focus

  Source: bobmorris.biz

  4 Copy quote

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