The most basic way to get someone's attention is this: Break a pattern.
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
What looks like resistance is often a lack of clarity.
The first problem of communication is getting people's attention.
The more we reduce the amount of information in an idea, the stickier it will be.
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Just look for a strong beginning and a strong ending and get moving.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
What’s working, and how can we do more of it?
The more hooks an idea has, the better it will cling to memory.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
Stories are flight simulators for our brains.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.
Once we know something, we find it hard to imagine what it was like not to know it.
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
Anger prepares us to fight and fear prepares us to flee.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
What questions do I want my audience to ask?
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
There's no such thing as a passive audience.
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