Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
If you tell people that they have what it takes to succeed, they'll prove you right
If you believe you can change - if you make it a habit - the change becomes real.
Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.
Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. It's not completely clear why. But for many people, exercise is a keystone habit that triggers widespread change.
The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.
There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
The more you focus, the more that focus becomes a habit.
This is the real power of habit: the insight that your habits are what you choose them to be.
When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.
Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
Self-discipline has a bigger effect on academic performance than does intellectual talent.
Small wins are a steady application of a small advantage.
Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.
At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the habits' routines, and find alternatives. You must know you have control and be self-conscious enough to use it -- and every chapter in this book is devoted to illustrating a different aspect of why that control is real.
Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
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