For a habit to stay changed, people must believe change is possible.
Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.
The brain has this amazing ability to find happiness even when the memories of it are gone.
The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
Companies aren’t families. They’re battlefields in a civil war.
Habits are malleable throughout your entire life.
What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.
The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
Hiding what you know is sometimes as important as knowing it.
As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.
If you dress a new something in old habits, it’s easier for the public to accept it.
Since the 17th century, insurance agents have been the foremost experts on risk.
But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
If you want to do something that requires willpower - like going for a run after work - you have to conserve your willpower muscle during the day.
Belief is easier when it occurs within a community.
There’s something about it that makes other good habits easier.
Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority - can radically increase how much energy and focus they bring to their jobs.
The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
I think I'm smart, and I know I was a good mom. But there wasn't a lot I could point to and say, that's why I'm special.
The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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