Your brand is what people say about you when you're not in the room
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
If you are not a brand, you are a commodity.
You too are a brand. Whether you know it or not. Whether you like it or not.
Life isn't about finding yourself. Life is about creating yourself.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Too many people overvalue what they are not and undervalue what they are.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Your time is limited, so don't waste it living someone else's life.
Either write something worth reading or do something worth writing.
A great brand is a story that's never completely told.
To find yourself, think for yourself.
Your premium brand had better be delivering something special, or it's not going to get the business.
People will never forget how you made them feel.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Believe you can and you're halfway there.
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.
In a world where you can be anything, be yourself.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
If I lost control of the business I'd lose myself - or at least the ability to be myself. Owning myself is a way to be myself.
The keys to brand success are self-definition, transparency, authenticity and accountability.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
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