David Ogilvy Quotes

Quotes about:

• Consumers do not buy products. They buy product benefits.

  David Ogilvy

  Benefits, Copywriting, Consumers

  16 Copy quote

• Don't count the people that you reach, reach the people who count

  David Ogilvy

  People

  47 Copy quote

• Tell the truth, but make the truth fascinating.

  David Ogilvy

  Telling The Truth, Fascinating

  49 Copy quote

• When you advertise fire extinguishers, open with the fire.

  David Ogilvy

  Fire, Fire Extinguishers

  8 Copy quote

• Write the way you talk. Naturally.

  David Ogilvy

  Writing, Way

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.53, Profile Books

  11 Copy quote

• Study the methods of your competitors and do the exact opposite.

  David Ogilvy

  Opposites, Study, Method

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.13, Profile Books

  27 Copy quote

• Every advertisement is part of the long term investment in the personality of the brand.

  David Ogilvy

  Long, Personality, Investment

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.65, Profile Books

  18 Copy quote

• If you can’t be brilliant, at least be memorable

  David Ogilvy

  Memorable, Brilliant, Ifs

  11 Copy quote

• If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

  David Ogilvy

  Men, Pay, Better Than You

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.97, Profile Books

  74 Copy quote

• Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

  David Ogilvy

  Business, Writing, People

  11 Copy quote

• I never write fewer than sixteen headlines for a single advertisement.

  David Ogilvy

  Writing, Sixteen, Headlines

  17 Copy quote

• Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

  David Ogilvy

  Perseverance, Business, Genius

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.87, Profile Books

  37 Copy quote

• If you want to be interesting, be interested.

  David Ogilvy

  Interesting, Want, Ifs

  8 Copy quote

• Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

  David Ogilvy

  Business, Thinking, Honest

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  27 Copy quote

• Compete with the immortals

  David Ogilvy

  9 Copy quote

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

  66 Copy quote

• Encourage innovation. Change is our lifeblood, stagnation our death knell.

  David Ogilvy

  Innovation, Stagnation

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.94, Profile Books

  22 Copy quote

• You aren’t advertising to a standing army; you are advertising to a moving parade.

  David Ogilvy

  Moving, Army, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

• Consumers don't think how they feel. They don't say what they think and they don't do what they say.

  David Ogilvy

  Thinking, Emotion, Advertising

  26 Copy quote

• Unless your campaign has a big idea, it will pass like a ship in the night.

  David Ogilvy

  Night, Ideas, Marketing

  14 Copy quote

• The best idea is the simplest.

  David Ogilvy

  Ideas, Simplest

  20 Copy quote

• Creativity needs discipline and freedom.

  David Ogilvy

  Creativity, Discipline, Needs

  13 Copy quote

• There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

  David Ogilvy

  Beer, Cake, Differences

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  41 Copy quote

• What you learn is more important than what you earn.

  David Ogilvy

  Important

  8 Copy quote

• It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

  David Ogilvy

  Business, Looks, Advertising

  12 Copy quote

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