David Ogilvy Quotes - Page 3

Quotes about:

• Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

  David Ogilvy

  Writing, Lucky, Winner

  10 Copy quote

• Within every brand is a product, but not every product is a brand.

  David Ogilvy

  Brands, Products

  12 Copy quote

• On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  David Ogilvy

  Business, Average, People

  9 Copy quote

• Where people aren't having any fun, they seldom produce good work.

  David Ogilvy

  Fun, People, Design

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.82, Profile Books

  13 Copy quote

• People who think well, write well

  David Ogilvy

  Writing, Thinking, People

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.53, Profile Books

  9 Copy quote

• Big ideas are usually simple ideas.

  David Ogilvy

  Simple, Ideas, Bigs

  28 Copy quote

• You can't save souls in an empty church.

  David Ogilvy

  Soul, Church, Empty

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.64, Profile Books

  9 Copy quote

• What you learn is more important than what you earn.

  David Ogilvy

  Important

  8 Copy quote

• It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

  David Ogilvy

  Night, Ideas, Doubt

  16 Copy quote

• I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

  David Ogilvy

  Ideas, Ineffable, Used

  16 Copy quote

• Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

  David Ogilvy

  Business, Top Management, Service Culture

  17 Copy quote

• You will never win fame and fortune unless you invent big ideas.

  David Ogilvy

  Winning, Ideas, Fame

  6 Copy quote

• It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

  David Ogilvy

  Long, Brain, Style

  7 Copy quote

• Advertising is only evil when it advertises evil things.

  David Ogilvy

  Evil, Marketing, Advertising Business

  13 Copy quote

• At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

  David Ogilvy

  Noise, Hours, Clock

  David Ogilvy (1997). “An Autobiography”, p.118, John Wiley & Sons

  25 Copy quote

• Sound an alarm! Advertising, not deals, builds brands.

  David Ogilvy

  Alarms, Sound, Advertising

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.89, Profile Books

  8 Copy quote

• The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

  David Ogilvy

  Men, Majority, Original Thought

  7 Copy quote

• Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

  David Ogilvy

  Jobs, Trying, Ambitious

  5 Copy quote

• If you can’t advertise yourself, what hope do you have of advertising anything else?

  David Ogilvy

  Advertising, Ifs

  15 Copy quote

• I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

  David Ogilvy

  Art, Writing, Interesting

  17 Copy quote

• Don't bunt. Aim out of the ball park. Aim for the company of immortals.

  David Ogilvy

  Design, Excellence, Balls

  26 Copy quote

• Ninety-nine percent of advertising doesn't sell much of anything.

  David Ogilvy

  Business, Ninety Nine, Advertising

  8 Copy quote

• In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows?

  David Ogilvy

  Agency, Two, Cows

  22 Copy quote

• You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  David Ogilvy

  Mean, People, Personality

  9 Copy quote

• To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

  David Ogilvy

  Dog, Humorous, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  23 Copy quote

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