David Ogilvy Quotes - Page 6

Quotes about:

• If you always hire people who are bigger than you are, we shall become a company of giants

  David Ogilvy

  People, Giants, Bigger

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.105, Profile Books

  7 Copy quote

• I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

  David Ogilvy

  Illumination, Support, Marketing

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  11 Copy quote

• David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

  David Ogilvy

  Different, Made, Come Up

  12 Copy quote

• Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

  David Ogilvy

  Teamwork, Fashion, Successful

  8 Copy quote

• If you want ACTION, don’t write. Go and tell the guy what you want.

  David Ogilvy

  Writing, Guy, Want

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books

  11 Copy quote

• The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

  David Ogilvy

  Strong, Character, Leader

  5 Copy quote

• I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

  David Ogilvy

  Country, Years, Evil

  63 Copy quote

• The advertisers who believe in the selling power of jingles have never had to sell anything.

  David Ogilvy

  Believe, Power, Jingles

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• When you have nothing to say, sing it.

  David Ogilvy

  Advertising

  12 Copy quote

• Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

  David Ogilvy

  Business, Lying, Agency

  4 Copy quote

• A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

  David Ogilvy

  Teamwork, Baseball, Running

  18 Copy quote

• Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

  David Ogilvy

  Men, Rejection, Clients

  7 Copy quote

• Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

  David Ogilvy

  Personality, Sound, May

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

  David Ogilvy

  Selfish, Advertising, Interest

  4 Copy quote

• People don't buy a new detergent because the manufacturer told a joke on television last night.

  David Ogilvy

  Night, People, Television

  11 Copy quote

• If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Business, Agency, Worry

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

• The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

  David Ogilvy

  Believe, People, Community

  10 Copy quote

• If it is something important, get a colleague to improve it.

  David Ogilvy

  Important, Colleagues, Ifs

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books

  7 Copy quote

• I admire people with gentle manners who treat other people as human beings.

  David Ogilvy

  People, Manners, Treats

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.69, Profile Books

  6 Copy quote

• Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

  David Ogilvy

  Running, Agency, Long

  8 Copy quote

• What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  David Ogilvy

  Business, Insightful, Marketing

  18 Copy quote

• The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

  David Ogilvy

  Thinking, Agency, Blood

  10 Copy quote

• Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  David Ogilvy

  Abstract Painting, Advertising, Reader

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  7 Copy quote

• It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

  David Ogilvy

  Ambition, People, Creative

  7 Copy quote

• The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

  David Ogilvy

  Work, Years, Careers

  9 Copy quote

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