David Ogilvy Quotes - Page 5

Quotes about:

• The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

  David Ogilvy

  Agency, Doctors, Perspective

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

  David Ogilvy

  Clever, Target Audience, Interesting

  7 Copy quote

• You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

  David Ogilvy

  Fire, People, Attention

  13 Copy quote

• Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

  David Ogilvy

  Successful, Weekend, Night

  10 Copy quote

• Advertising reflects the mores of society, but it does not influence them.

  David Ogilvy

  Business, Doe, Advertising

  7 Copy quote

• It is the inescapable duty of management to fire incompetent people.

  David Ogilvy

  Fire, People, Management

  4 Copy quote

• It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

  David Ogilvy

  Art, Mistake, Opportunity

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  15 Copy quote

• It follows that unless your headline sells your product, you have wasted 90 percent of your money.

  David Ogilvy

  Copywriting, Headlines, Percent

  10 Copy quote

• If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

  David Ogilvy

  Lying, Government, Buying

  6 Copy quote

• Develop your eccentricities early, and no one will think you're going senile later in life

  David Ogilvy

  Thinking, Later In Life, Eccentricity

  7 Copy quote

• You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

  David Ogilvy

  Moving, Successful, Army

  4 Copy quote

• I do not regard advertising as entertainment or an art form, but as a medium of information.

  David Ogilvy

  Art, Information, Entertainment

  9 Copy quote

• What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

  David Ogilvy

  Style, Please, Advertisements

  4 Copy quote

• I prefer the discipline of knowledge to the anarchy of ignorance.

  David Ogilvy

  Ignorance, Discipline, Anarchy

  7 Copy quote

• Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

  David Ogilvy

  Promise, Suffering, Relief

  9 Copy quote

• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

• A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

  David Ogilvy

  Wife, Insult, Shock

  5 Copy quote

• The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

  David Ogilvy

  Giving, Wife, Vapid

  Confessions of an Advertising Man (1963) ch. 5

  64 Copy quote

• Leaders grasp nettles.

  David Ogilvy

  Leadership, Leader, Nettles

  10 Copy quote

• There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  David Ogilvy

  Business, Needs, Looks

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  16 Copy quote

• If you always hire people who are bigger than you are, we shall become a company of giants

  David Ogilvy

  People, Giants, Bigger

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.105, Profile Books

  7 Copy quote

• The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

  David Ogilvy

  Should Have, Hobbies, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  12 Copy quote

• Don't hire a dog, then bark yourself

  David Ogilvy

  Dog, Creativity, Creative

  11 Copy quote

• The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

  David Ogilvy

  Strong, Character, Leader

  5 Copy quote

• The advertisers who believe in the selling power of jingles have never had to sell anything.

  David Ogilvy

  Believe, Power, Jingles

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

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