It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
It is the inescapable duty of management to fire incompetent people.
Great marketing only makes a bad product fail faster.
It's not creative unless it sells.
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
If it doesn't sell, it isn't creative.
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
If you always hire people who are bigger than you are, we shall become a company of giants
The advertisers who believe in the selling power of jingles have never had to sell anything.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
Don't hire a dog, then bark yourself
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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