On the average, five times as many people read the headlines as read the body copy.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.
People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got along rather well today.' You'll have the headline about the 30 people who shot each other.
Headlines twice the size of the events.
Chronic malnutrition, or the lack of proper nutrition over time directly contributes to three times as many child deaths as food scarcity. Yet surprisingly, you don't really hear about this hidden crisis through the morning news, Twitter or headlines of major newspapers.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
"Bombing Afghanistan back into the Stone Age" was quite a favourite headline for some wobbly liberals. The slogan does all the work. But an instant's thought shows that Afghanistan is being, if anything, bombed OUT of the Stone Age.
I headline concert halls for 20,000 people, but I still play smaller venues.
I don't want a headline saying 'Kennedy suggests this or implies that.'
The real winners are not those at the top but those who have come the farthest over the toughest roads. Your victory may never make the headlines. But you will know about it, and that's what counts.
God is unchanging in His love. He loves you. He has a plan for your life. Don't let the newspaper headlines frighten you. God is still sovereign; He's still on the throne.
When you do a cartoon based on news headlines, you do it based on incomplete information.
Here's something to think about: How come you never see a headline like 'Psychic Wins Lottery'?
I think it's too easy often to find a villain out of the headlines and to then repeat that villainy again and again and again. You know, traditionally, America has always looked to scapegoat someone as the boogie man.
News is important information that may influence your investments. Noise is talk or buzz or some headline that prevents you from seeing a story clearly. News is useful. Noise is a distraction. Calling what's noise and news after the fact is easy.
Only a fool permits the letter of the law to override the spirit in the heart. Do not let a piece of paper stand in the way of true love and headlines.
I'm not a headline guy. I know that as long as I was following Ruth to the plate I could have stood on my head and no one would have known the difference.
The everyday kindness of the back roads more than makes up for the acts of greed in the headlines.
They take the paper and they read the headlines. So they've heard of unemployment and they've heard of bread-lines. And they philanthropically cure them all by getting up a costume charity ball.
I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by people who are probably read the news themselves.
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
It's our tendency to approach every problem as if it were a fight between two sides. We see it in headlines that are always using metaphors for war. It's a general atmosphere of animosity and contention that has taken over our public discourse.
If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read: 'President Can't Swim.'
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