On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
On the average, five times as many people read the headlines as read the body copy.
People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got along rather well today.' You'll have the headline about the 30 people who shot each other.
If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read: 'President Can't Swim.'
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Chronic malnutrition, or the lack of proper nutrition over time directly contributes to three times as many child deaths as food scarcity. Yet surprisingly, you don't really hear about this hidden crisis through the morning news, Twitter or headlines of major newspapers.
Political reporters no longer get to decide what's news. The days when a minister gave briefings to a dozen lobby correspondents, and thereby dictated the next day's headlines, are over. Now, a thousand bloggers decide for themselves what is interesting. If enough of them are tickled then, bingo, you're news.
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
It's our tendency to approach every problem as if it were a fight between two sides. We see it in headlines that are always using metaphors for war. It's a general atmosphere of animosity and contention that has taken over our public discourse.
The real winners are not those at the top but those who have come the farthest over the toughest roads. Your victory may never make the headlines. But you will know about it, and that's what counts.
"Bombing Afghanistan back into the Stone Age" was quite a favourite headline for some wobbly liberals. The slogan does all the work. But an instant's thought shows that Afghanistan is being, if anything, bombed OUT of the Stone Age.
I don't want a headline saying 'Kennedy suggests this or implies that.'
I headline concert halls for 20,000 people, but I still play smaller venues.
God is unchanging in His love. He loves you. He has a plan for your life. Don't let the newspaper headlines frighten you. God is still sovereign; He's still on the throne.
Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.
I glance at the headlines just to kind of get a flavor for what's moving. I rarely read the stories, and get briefed by people who are probably read the news themselves.
The everyday kindness of the back roads more than makes up for the acts of greed in the headlines.
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.
It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
Here's something to think about: How come you never see a headline like 'Psychic Wins Lottery'?
I'm not a headline guy. I know that as long as I was following Ruth to the plate I could have stood on my head and no one would have known the difference.
They take the paper and they read the headlines. So they've heard of unemployment and they've heard of bread-lines. And they philanthropically cure them all by getting up a costume charity ball.
Whenever you analyse anyone who has had any success and they're in the headlines, you will find they are human and make mistakes. I'm certainly that and I've made a lot of mistakes.
When you do a cartoon based on news headlines, you do it based on incomplete information.
The gleam in their eyes telegraphs only too clearly that they are hoping for a headline, which of course means something disparaging, because nothing makes such good copy as a feud.
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