Headlines Quotes - Page 5

• Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

  John Caples

  Successful, Remember, Appeals

  11 Copy quote

• A good headline can make an advertisement good even if the picture is poor.

  John Caples

  Poor, Advertisements, Ifs

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes.

  John Caples

  Struggle, Leaving, Half

  8 Copy quote

• Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

  John Caples

  People, Special, Trying

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

  John Caples

  Strong, Unsuccessful, Appeals

  7 Copy quote

• For every curiosity headline that succeed in getting results, a dozen will fail.

  John Caples

  Curiosity, Dozen, Succeed

  7 Copy quote

• My son is not a public figure to me, he is my son. I can't predict what's going to be in the headlines. Justin has always been someone who has to do things his way. And I have to be able to believe he will do the right thing and he will come out on top.

  Pattie Mallette

  Believe, Son, Able

  9 Copy quote

• A long headline that really says something is more effective than a brief heading that says nothing.

  John Caples

  Long, Headings

  7 Copy quote

• The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

  John Caples

  Important, Littles, Majority

  8 Copy quote

• The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

  John Caples

  Fall, May, Campaigns

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

  John Caples

  Tasks, Hours, Finished

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• The headlines are never in the news! And so, what I am saying is the news is never on the headlines

  Sahndra Fon Dufe

  News

  6 Copy quote

• Winning is not about headlines and hardware [medals]. It's only about attitude. A winner is a person who goes out today and every day and attempts to be the best runner and best person he can be. Winning is about struggle and effort and optimism, and never, ever, ever giving up.

  Amby Burfoot

  Giving Up, Attitude, Struggle

  29 Copy quote

• True greatness is not measured by the headlines a person commands or the wealth he or she accumulates. The inner character of a person-the undergirding moral and spiritual values and commitments-is the true measure of lasting greatness.

  Billy Graham

  Spiritual, Character, Commitment

  Billy Graham, Franklin Graham, Donna Lee Toney (2011). “Billy Graham in Quotes”, p.45, Thomas Nelson Inc

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• If I were to die of anything vaguely sex-related or had taken Viagra, you just know there'd be headlines of 'Russell How-hard' in the newspapers.

  Russell Howard

  Funny, Sex, Taken

  15 Copy quote

• Some people make headlines while others make history.

  Philip Elmer-DeWitt

  People, History

  46 Copy quote

• So, what exactly is the News-Press' unforgivable crime? Calling illegal aliens 'illegals' in a headline for a story about illegal aliens descending on California DMVs. A new law went into effect last Friday allowing illegal aliens to obtain driver's licenses without proof of lawful residence. The article featured interviews with ecstatic illegal aliens, including one who has been in the country illegally for '22 years.'

  Michelle Malkin

  Friday, Country, Exactly Is

  17 Copy quote

• You can't travel the back roads very long without discovering a multitude of gentle people doing good for others with no expectation of gain or recognition. The everyday kindness of the back roads more than makes up for the acts of greed in the headlines. Some people out there spend their whole lives selflessly.

  Charles Kuralt

  Kindness, Long, People

  15 Copy quote

• Laymen learn to read photographs the way they do headlines, skipping over them quickly to get the gist of what is being said. Photographers, on the other hand, study them with the care and attention to detail one might give to a difficult scientific paper or a complicated poem.

  Howard S. Becker

  Hands, Giving, Details

  Creative Camera, №№ 163 - 174, 1978.

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• While natural disasters capture headlines and national attention short-term, the work of recovery and rebuilding is long-term.

  Sylvia Mathews Burwell

  Recovery, Long, Attention

  30 Copy quote

• If you want to have a nonmiraculous day, I suggest that newspaper and caffeine form the crux of your morning regimen. Listen to the morning news while you're in the shower, read the headlines as you are walking out the door, make sure you're keeping tabs on everything: the wars, the economy, the gossip, the natural disasters. . . But if you want the day ahead to be full of miracles, then spend some time each morning with God.

  Marianne Williamson

  God, Morning, War

  Marianne Williamson (2004). “Everyday Grace: Having Hope, Finding Forgiveness, and Making Miracles”, p.60, Penguin

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• Chris Christie's rise in politics in New Jersey, in many ways, was built on his takedown of Charles Kushner. He got national headlines for that prosecution.

  Steve Kornacki

  Way, Jersey, Prosecution

  "The Rise Of Jared Kushner, Donald Trump's Son-In-Law". "Morning Edition" with David Folkenflik, kuow.org. November 18, 2016.

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• You don't have to make the headlines to make a difference.

  S. Truett Cathy

  Differences, Making A Difference

  23 Copy quote

• I think the worst mistake you can make in stocks is to buy or sell based on current headlines.

  Warren Buffett

  Mistake, Thinking, Currents

  28 Copy quote

• We don't have any real justice in the legal system, you never see a headline that reads, Millionaire Gets Death Sentence.

  Garrison Wynn

  Real, Justice, Legal System

  4 Copy quote