I'm not James Bond. There's your headline! It's very clear to me that he's the furthest from my character that it's possible to be. It's somebody I play.
However, I think we have to go back to the American bogeyman - we have to understand that this is a country which currently allows American drones to fly over our skies and bomb our people on an almost weekly basis, this is a country that survives on American aid in the billions. Today's headline in the newspapers is about America stepping up arms supplies to Pakistan.
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.
I never write fewer than sixteen headlines for a single advertisement.
Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.
New Rule: News organizations have to stop using the phrase: "We go beyond the headlines." That's your job, dummy. You don't see American Airlines saying, "We land our jets on the runway"!
I tend over the years to have developed a certain hesitancy about believing that headlines tell the whole story.
The headline here is not that a woman exposed a breast. It is, rather, that a breast exposed a woman.
Neither the adventure of goodness nor the pursuit of righteousness gets headlines.
'Boldly going where hundreds have gone before' does not make headlines.
Expert estimates of probability are often off by factors of hundreds or thousands. [...] I used to be annoyed when the margin of error was high in a forecasting model that I might put together. Now I view it as perhaps the single most important piece of information that a forecaster provides. When we publish a forecast on FiveThirtyEight, I go to great lengths to document the uncertainty attached to it, even if the uncertainty is sufficiently large that the forecast won't make for punchy headlines.
Today's headlines and history's judgement are not the same.
A story might sell if there's a headline like 'Marilyn Manson admits to being Satanic', all the little hypocrites will go and buy the magazine, read about what evil, weird people we are and will feel better about themselves.
Follow the trend lines, not the headlines.
I'm not worried about headlines affecting my family, especially my son. He knows who I am. Whatever these things he is reading, he has a different perspective than the rest of the world just as a lot of my friends do.
A lot of people think medicine hunting is all Chris trekking through the jungle. Or, for that matter, the chiefs and (male) elders he works with. The men get the headlines, but it's the women behind the scenes who are doing the planting and harvesting and chopping.
I hear the headlines on the radio, see them on TV and read them in the paper. When I hear from the men out there, I sometimes don't believe they are talking about the same situation.
The rules in this new 'post-partisan' era are pretty simple: If the Democratic Party wants it, it's 'stimulus.' If the Republican Party opposes it, it's 'politics' - as in headlines like this: 'Obama Urges GOP To Keep Politics To A Minimum On Stimulus.' These are serious times: As the president says, it's the worst economic crisis since the Thirties. So politicians need to put politics behind them and immediately lavish $4.19 billion on his community-organizing pals at the highly inventive 'voter registration' group ACORN for 'neighborhood stabilization activities.
In New York, unlike Holland, there are newspaper stands on every corner. That was a big headline all over the city.
I've got a variety of different sources of news that I follow and every day there's going to be different headlines, different stories spun different ways and different sources that they're going to cite as their facts.
Soundbite and slogan, strapline and headline, at every turn we meet hyperbole. The soaring inflation of the English language is more urgently in need of control than the economic variety.
Anytime you do a story that has an impact beyond that day's headlines and in what I regard as a very positive direction there has to be a certain amount of pride.
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