Headlines Quotes - Page 6

• An advertisement will be a good one - that is if the headline is really a "stopper."

  John Caples

  Advertisements, Ifs

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• A good headline can make an advertisement good even if the picture is poor.

  John Caples

  Poor, Advertisements, Ifs

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

  John Caples

  Firsts, Glances, Clear

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• Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes.

  John Caples

  Struggle, Leaving, Half

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• If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

  John Caples

  Over You, Doe, Use

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• Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

  John Caples

  Successful, Remember, Appeals

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• Now, if you are like me - if you are like practically anybody in America - then you probably hold some negative opinions about the French, based upon movies, rumors, recent headlines, unfortunate run-ins with Parisian waiters, or... you know... all that unpleasantness surrounding the Vichy regime.

  Elizabeth Gilbert

  Running, America, Rumor

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• These days, it takes only seconds - seconds - for a picture, a photo, to suddenly become an international headline.

  Leon Panetta

  These Days, International, Seconds

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• My sister's the type who religiously watches the fear segments of her local Eyewitness News broadcasts, retaining nothing but the headline...Everything is dangerous all of the time, and if it's not yet been pulled off the shelves, then it's certainly under investigation -- so there.

  David Sedaris

  Watches, News, My Sister

  "Dress Your Family in Corduroy and Denim". Book by David Sedaris, 2005.

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• Newspapers are even worse for me than ice cream; headlines, and the big issues that generate the headlines, are pure fat.

  John Irving

  Ice Cream, Issues, Newspapers

  John Irving (1989). “A prayer for Owen Meany: a novel”, William Morrow & Co

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• New York has a thousand universes in it that don't always connect but we do all walk the same streets, hear the same sirens, ride the same subways, see the same headlines in the Post, read the same writings on the walls. That shared landscape gets inside of all of us and, in some small way, unites us, makes us think we know each other even when we don't.

  Jay-Z

  New York, Wall, Writing

  Jay-Z (2010). “Decoded (Enhanced Edition)”, p.108, Random House Group

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• A new life? There’s not such thing. It was only in the magazine headlines that people got a new life. Stopped drinking or taking drugs, found a new love. But the same life.

  John Ajvide Lindqvist

  Drinking, People, Drug

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• Have you finished your column for tomorrow's headline?" It was Vee. She came up beside me, jotting notes on the notepad she carried everywhere. "I'm thinking of writing mine on the injustice of seating charts. I got paired with a girl who said she just finished lice treatment this morning.

  Becca Fitzpatrick

  Girl, Morning, Writing

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• Headline?" he asked. "'Swing Set Needs Home,'" I said. "'Desperately Lonely Swing Set Needs Loving Home,'" he said. "'Lonely, Vaguely Pedophilic Swing Set Seeks the Butts of Children,'" I said.

  John Green

  Lonely, Children, Home

  John Green (2012). “The Fault in Our Stars”, p.86, Penguin UK

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• The meek may one day inherit the earth, but not the headlines.

  Indira Gandhi

  Peace, One Day, Earth

  Indira Gandhi (1983). “Statements on Foreign Policy, May-December, 1983”

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• Hot off the presses, today’s headlines: The love of your life does not approve of my wanton flapper ways,” Evie said in a voice of affected mystery. “Really, Mabesie. You might want to reconsider—he is a bit of a killjoy.

  Libba Bray

  Voice, Hot, Doe

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• If I rescued a child from drowning, the press would no doubt headline the story: 'Benn grabs child

  Tony Benn

  Funny, Children, Humor

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• Never trust anything you read in a travel article. Travel articles appear in publications that sell large, expensive advertisements to tourism-related industries, and these industries do not wish to see articles with headlines like: URUGUAY: DON'T BOTHER.

  Dave Barry

  Funny, Travel, Wish

  Dave Barry (2010). “Dave Barry's Greatest Hits”, p.262, Ballantine Books

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• I'm very distressed that the report was leaked early so that the initial headline said 'dismissed, fired.' That's 180 degrees from the arrangement we have potentially.

  Tony La Russa

  Baseball, Degrees, Said

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• How's this for a headline? 'French fries'.

  James French

  Bad Ass, Fries, Ass

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• If you look at Drudge and if you see headlines that portend the end of the world tomorrow, don't click on it. Just avoid the crap that pollutes the daily so-called news that comes from left-wing news organizations. You will be amazed. And it doesn't take long, either. Just two days. You go on a Drive-By Media fast, two days of it, and your outlook on life will be dramatically improved.

  Rush Limbaugh

  Outlook On Life, Media, Wings

  Source: www.rushlimbaugh.com

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• I have been saying for many years that we are using the word 'guru' only because 'charlatan' is too long to fit into a headline.

  Peter Drucker

  Learning, Knowledge, Years

  "Peter Drucker, the man who changed the world" by D James, Business Review Weekly (p. 49), September 15, 1997.

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• I know I have been portrayed as a general looking for war. Many other headlines speak of that. That's what people say. But I understand the importance of peace because I saw the horrors of war. That's how I see it. I lost my best friends in battles.. and I had to make decisions of life and death, of others and myself.

  Ariel Sharon

  Friendship, War, People

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• Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

  Jerry Della Femina

  Thinking, Lines, Pearls

  "From Those Wonderful Folks Who Gave You Pearl Harbor". Book by Jerry Della Femina, 1970.

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• You couldnt make headlines with raised eyebrows

  Vakill

  Eyebrows, Raised Eyebrows, Raised

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