David Ogilvy Quotes - Page 2

Quotes about:

• You aren’t advertising to a standing army; you are advertising to a moving parade.

  David Ogilvy

  Moving, Army, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

• Creativity needs discipline and freedom.

  David Ogilvy

  Creativity, Discipline, Needs

  13 Copy quote

• The temptation to entertain instead of selling is contagious.

  David Ogilvy

  Temptation, Selling, Contagious

  11 Copy quote

• Positioning should be decided before the advertising is created

  David Ogilvy

  Advertising, Should, Decided

  8 Copy quote

• We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

  David Ogilvy

  Clients, Assets, Should

  10 Copy quote

• Encourage innovation. Change is our lifeblood, stagnation our death knell.

  David Ogilvy

  Innovation, Stagnation

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.94, Profile Books

  22 Copy quote

• If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  David Ogilvy

  Inspirational, Business, People

  "Ogilvy on Advertising" by David Ogilvy, (p. 47), 1983.

  49 Copy quote

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

  67 Copy quote

• It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

  David Ogilvy

  Business, Looks, Advertising

  12 Copy quote

• Never write more than two pages on any subject.

  David Ogilvy

  Writing, Two, Pages

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books

  12 Copy quote

• I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

  David Ogilvy

  Campaigns, Interest, Knows

  5 Copy quote

• A good advertisement is one which sells the product without drawing attention to itself.

  David Ogilvy

  Business, Drawing, Attention

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  84 Copy quote

• You cannot bore people into buying your product - you can only interest them in buying it.

  David Ogilvy

  People, Buying, Interest

  David Ogilvy (1997). “An Autobiography”, p.140, John Wiley & Sons

  8 Copy quote

• Never stop testing, and your advertising will never stop improving.

  David Ogilvy

  Business, Testing Yourself, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  16 Copy quote

• Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

  David Ogilvy

  Hard Work, Men, Boredom

  David Ogilvy (1978). “Blood, Brains and Beer”

  6 Copy quote

• There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

  David Ogilvy

  Beer, Cake, Differences

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  41 Copy quote

• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

  David Ogilvy

  Pain, Real, Struggle

  15 Copy quote

• Every ad is an investment in the long-term image of a brand.

  David Ogilvy

  Long, Investment, Term

  28 Copy quote

• Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

  David Ogilvy

  Ideas, Conscious, Process

  7 Copy quote

• Play to win, but enjoy the fun.

  David Ogilvy

  Fun, Winning, Play

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  37 Copy quote

• Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

  David Ogilvy

  Baby, Emotional, Proud

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

• Compete with the immortals

  David Ogilvy

  10 Copy quote

• The more informative your advertising, the more persuasive it will be.

  David Ogilvy

  Marketing, Advertising, Economy

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  76 Copy quote

• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  David Ogilvy

  Business, Believe, Marketing

  62 Copy quote

• Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

  David Ogilvy

  Business, People, Enemy

  8 Copy quote

Page 2 of 9

First

← Prev

1

2

3

4

5

6

7

8

9

Next →

• facebook
• twitter
• googleplus
• email
• linkedin