Raymond Rubicam Quotes

• Mirror the reader to himself and then show him afterward how your product fits his needs.

  Raymond Rubicam

  Mirrors, Needs, Fit

  14 Copy quote

• The value of an ad is in inverse ratio to the number of times it has been used.

  Raymond Rubicam

  Numbers, Ratios, Used

  15 Copy quote

• The only purpose of advertising is to sell. It has no other function worth mentioning.

  Raymond Rubicam

  Purpose, Advertising, Function

  17 Copy quote

• Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.

  Raymond Rubicam

  Art, Business, Special

  13 Copy quote

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