Stopping advertising to save money is like stopping your watch to save time.
Nobody counts the number of ads you run; they just remember the impression you make.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
What helps people, helps business.
Writing is the most fun you can have by yourself.
Advertising: the science of arresting the human intelligence long enough to get money from it.
The best ideas come as jokes. Make your thinking as funny as possible.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Advertising is the rattling of a stick inside a swill bucket.
Sex is the most fun you can have without laughing.
Jazz is the most fun you can have with your clothes on.
Golf is the most fun you can have with out taking your clothes off.
Sex is the most fun you can have without smiling.
I honestly believe that advertising is the most fun you can have with your clothes on.
The creation of a thousand forests is in one acorn.
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
The best way to predict the future is to invent it.
Advertising is the principal reason why the business person has come to inherit the earth.
Advertising in the final analysis should be news. If it is not news it is worthless.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Advertising is the greatest art form of the 20th century.
A principle isn't a principle until it costs you something.
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