All media exist to invest our lives with artificial perceptions and arbitrary values.
We become what we behold. We shape our tools and then our tools shape us.
World War III is a guerrilla information war with no division between military and civilian participation.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.
People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Faced with information overload, we have no alternative but pattern-recognition.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
There are no passengers on spaceship earth. We are all crew.
We are all robots when uncritically involved with our technologies.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.
When information overload occurs, pattern recognition is how to determine truth.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
The answers are always inside the problem, not outside.
The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.
It is the weak and confused who worship the pseudosimplicities of brutal directness.
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
The more the data banks record about each one of us, the less we exist.
Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
Don't ask whether it is right or wrong. Instead try to find out what is going on.
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