We become what we behold. We shape our tools and then our tools shape us.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
All media exist to invest our lives with artificial perceptions and arbitrary values.
World War III is a guerrilla information war with no division between military and civilian participation.
People hope that if they scream loudly enough about "values" then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
There are many people for whom 'thinking' necessarily means identifying with existing trends.
Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.
There are no passengers on spaceship earth. We are all crew.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be so much more powerful than he could ever be.
Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Faced with information overload, we have no alternative but pattern-recognition.
The more the data banks record about each one of us, the less we exist.
I don't necessarily agree with everything I say.
the only people who have proof of their sanity are those who have been discharged from mental institutions
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Photography turns people into things and their image into a mass consumer product.
The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
We are all robots when uncritically involved with our technologies.
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
I wouldn't have seen it if I hadn't believed it.
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