The power of the culture industry's ideology is such that conformity has replaced consciousness
People have so manipulated the concept of freedom that it finally boils down to the right of the stronger and richer to take from the weaker and poorer whatever they still have.
Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.
Love is the power to see similarity in the dissimilar.
The task of art today is to bring chaos into order.
Intolerance of ambiguity is the mark of an authoritarian personality.
As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.
There is no true life within a false life.
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
People know what they want because they know what other people want.
Freedom would be not to choose between black and white but to abjure such prescribed choices.
To say 'we' and mean 'I' is one of the most recondite insults.
He who integrates is lost.
Art respects the masses, by standing up to them for what they could be, rather than conforming to them in their degraded state.
Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.
Wrong life cannot be lived rightly.
There is no love that is not an echo.
Today self-consciousness no longer means anything but reflection on the ego as embarrassment, as realization of impotence: knowing that one is nothing.
On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
Happiness is obsolete: uneconomic.
The forms of art reflect the history of man more truthfully than do documents themselves.
In the innermost recesses of humanism, as its very soul, there rages a frantic prisoner who, as a Fascist, turns the world into a prison.
A German is someone who cannot tell a lie without believing it himself.
Advice to intellectuals: let no-one represent you.
When all actions are mathematically calculated, they also take on a stupid quality.
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