The power of the culture industry's ideology is such that conformity has replaced consciousness
People have so manipulated the concept of freedom that it finally boils down to the right of the stronger and richer to take from the weaker and poorer whatever they still have.
It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.
Intolerance of ambiguity is the mark of an authoritarian personality.
Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.
Love is the power to see similarity in the dissimilar.
Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.
As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.
The task of art today is to bring chaos into order.
Vague expression permits the hearer to imagine whatever suits him and what he already thinks in any case.
Freedom would be not to choose between black and white but to abjure such prescribed choices.
What can oppose the decline of the west is not a resurrected culture but the utopia that is silently contained in the image of its decline.
The phrase, the world wants to be deceived, has become truer than had ever been intended. People are not only, as the saying goes, falling for the swindle; if it guarantees them even the most fleeting gratification they desire a deception which is nonetheless transparent to them. They force their eyes shut and voice approval, in a kind of self-loathing, for what is meted out to them, knowing fully the purpose for which it is manufactured. Without admitting it they sense that their lives would be completely intolerable as soon as they no longer clung to satisfactions which are none at all.
People know what they want because they know what other people want.
To say 'we' and mean 'I' is one of the most recondite insults.
Fascism is itself less 'ideological', in so far as it openly proclaims the principle of domination that is elsewhere concealed.
Art respects the masses, by standing up to them for what they could be, rather than conforming to them in their degraded state.
Domination delegates the physical violence on which it rests to the dominated.
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
Wrong life cannot be lived rightly.
On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
There is no love that is not an echo.
There's not much need for prophets who are in synch with their society.
When all actions are mathematically calculated, they also take on a stupid quality.
The forms of art reflect the history of man more truthfully than do documents themselves.
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