The power of the culture industry's ideology is such that conformity has replaced consciousness
People have so manipulated the concept of freedom that it finally boils down to the right of the stronger and richer to take from the weaker and poorer whatever they still have.
Auschwitz begins wherever someone looks at a slaughterhouse and thinks: they’re only animals.
Love is the power to see similarity in the dissimilar.
Intolerance of ambiguity is the mark of an authoritarian personality.
The task of art today is to bring chaos into order.
People know what they want because they know what other people want.
As naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.
Freedom would be not to choose between black and white but to abjure such prescribed choices.
The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
Art respects the masses, by standing up to them for what they could be, rather than conforming to them in their degraded state.
To say 'we' and mean 'I' is one of the most recondite insults.
Dissonance is the truth about harmony.
He who has laughter on his side has no need of proof.
He who integrates is lost.
On their way toward modern science human beings have discarded meaning. The concept is replaced by the formula, the cause by rules and probability.
There is no love that is not an echo.
Wrong life cannot be lived rightly.
Fear and destructiveness are the major emotional sources of fascism, eros belongs mainly to democracy.
Today self-consciousness no longer means anything but reflection on the ego as embarrassment, as realization of impotence: knowing that one is nothing.
There's not much need for prophets who are in synch with their society.
But he who dies in despair has lived his whole life in vain.
The forms of art reflect the history of man more truthfully than do documents themselves.
The Enlightenment has always aimed at liberating men from fear and establishing their sovereignty. Yet the fully enlightened earth radiates disaster triumphant.
The basest person is capable of perceiving the weaknesses of the greatest, the most stupid, the errors in the thought of the most intelligent.
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