Marshall McLuhan Quotes About Technology

Quotes about: Technology

• The more the data banks record about each one of us, the less we exist.

  Marshall McLuhan

  Science, Technology, Data

  Marshall McLuhan, Wilfred Watson (1970). “From cliché to archetype”, Viking Adult

• The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

  Marshall McLuhan

  Science, Technology, Car

  Understanding Media (1964) p. 217

• It is the framework which changes with each new technology and not just the picture within the frame.

  Marshall McLuhan

  Technology, Media, Framework

• Our technology forces us to live mythically

  Marshall McLuhan

  Technology, Force

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

• We are all robots when uncritically involved with our technologies.

  Marshall McLuhan

  Technology, Robots, Involved

  Marshall McLuhan, Eric McLuhan (2017). “The Lost Tetrads of Marshall McLuhan”, p.99, OR Books

• The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.

  Marshall McLuhan

  Technology, Impact, Messages

• As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

  Marshall McLuhan

  Technology, Media, Age

• The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

  Marshall McLuhan

  Technology, Men, Hula

• The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

  Marshall McLuhan

  Technology, Media, Messages

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

• With the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

  Marshall McLuhan

  Suicidal, Technology, Men

  "Understanding media: the extensions of man".

• The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

  Marshall McLuhan

  Intelligent, Technology, Light

  Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”

• Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr

  Marshall McLuhan

  Mean, Technology, Men

• In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

  Marshall McLuhan

  Birthday, Moving, Technology

• Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.

  Marshall McLuhan

  Educational, War, Independent

  1964 UnderstandingMedia, ch.33.

• Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.

  Marshall McLuhan

  Sex, Technology, Men

• If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?

  Marshall McLuhan

  Art, Technology, Psychics

• The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.

  Marshall McLuhan

  Technology, Politics, Computer

• Technology is that which separates us from our environment.

  Marshall McLuhan

  Science, Technology, Environment

• The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

  Marshall McLuhan

  Letting Go, Technology, Men

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

• It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

  Marshall McLuhan

  Technology, Psychics, Play

  Marshall McLuhan, Bruce R. Powers (1989). “The global village: transformations in world life and media in the 21st century”, Oxford University Press, USA

• The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.

  Marshall McLuhan

  Art, Technology, Space

  Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.155, University of Toronto Press

• The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.

  Marshall McLuhan

  Technology, Patterns, Action

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

• Technologies themselves, regardless of content, produce a hemispheric bias in the users.

  Marshall McLuhan

  Technology, Produce, Bias

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.71, 1988.

• The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.

  Marshall McLuhan

  Technology, Media, Body

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

• In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.

  Marshall McLuhan

  Art, Technology, Men

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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