Marshall McLuhan Quotes - Page 7

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• During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

  Marshall McLuhan

  Art, Pain, War

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• Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.

  Marshall McLuhan

  Men, Experts, Patterns

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• On Spaceship Earth there are no passengers; everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.

  Marshall McLuhan

  Age, Earth, Spaceships

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• As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.

  Marshall McLuhan

  Art, Real, Mean

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• Everybody at the speed of light tends to become a nobody.

  Marshall McLuhan

  Light, Speed, Speed Of Light

  "On McLuhan: Forward Through the Rearview Mirror". Book by Frank Zingrone and Marshall McLuhan (p. 101), 1997.

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• Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

  Marshall McLuhan

  Exercise, Order, Pills

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• It is the framework which changes with each new technology and not just the picture within the frame.

  Marshall McLuhan

  Technology, Media, Framework

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• When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.

  Marshall McLuhan

  Technology, Long, Anxiety

  Marshall McLuhan (2014). “Media Research: Technology, Art and Communication”, p.125, Routledge

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• Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

  Marshall McLuhan

  Fate, Thinking, America

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• The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.

  Marshall McLuhan

  Mean, Artist, Media

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• It is possible to deal with the entire environment as a work of art.

  Marshall McLuhan

  Art, Environment, Works Of Art

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• Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

  Marshall McLuhan

  Business, Goal, Advertising

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• Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

  Marshall McLuhan

  Writing, Magazines, Care

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Mass man is a phenomenon of electric speed, not of physical quantity.

  Marshall McLuhan

  Men, Speed, Mass

  "Access", Issues 165-176, National Citizens Committee for Broadcasting, (p. xxiii), 1984.

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• The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.

  Marshall McLuhan

  Country, Organization, Village

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

  Marshall McLuhan

  Technology, Years, Age

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• Electronic man has no physical body.

  Marshall McLuhan

  Men, Body, Physical Body

  "McLuhan's last words". Stewart Brand, New Scientist, January 29, 1981.

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• Language is a form of organized stutter.

  Marshall McLuhan

  Definitions, Language, Form

  Interview with John Lennon, (CBS Television), December 1969.

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• Pornography and violence are by-products of societies in which private identity has been ... destroyed by sudden environmental change.

  Marshall McLuhan

  Environmental, Identity, Violence

  "Letters of Marshall McLuhan". Book by Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye, p. 514, 1987.

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• Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr

  Marshall McLuhan

  Mean, Technology, Men

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• The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.

  Marshall McLuhan

  Art, Men, Fields

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Our motor car is our supreme form of privacy when we are away from home.

  Marshall McLuhan

  Home, Car, Privacy

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• We drive into the future using only our rearview mirror.

  Marshall McLuhan

  Future, Mirrors, Human Nature

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• Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.

  Marshall McLuhan

  Space, Light, Information

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• The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

  Marshall McLuhan

  Technology, Alphabet, Detachment

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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