Marshall McLuhan Quotes - Page 9

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• Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

  Marshall McLuhan

  Powerful, Yield, Demand

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

  84 Copy quote

• [Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name.

  Marshall McLuhan

  Photography, Lying, Museums

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• The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

  Marshall McLuhan

  Media, May, Patterns

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

  Marshall McLuhan

  Book, Hands, Mind

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• Nothing is inevitable if we are willing to contemplate what is happening.

  Marshall McLuhan

  Inevitable, Contemplating, Willing

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• Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.

  Marshall McLuhan

  Education, Children, Growing Up

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

  7 Copy quote

• The mark of our time is its revulsion against imposed patterns.

  Marshall McLuhan

  Patterns, Conformity, Revulsion

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.

  Marshall McLuhan

  Life, Way, Modern

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• The new media are not bridges between man and nature - they are nature...

  Marshall McLuhan

  Men, Bridges, Media

  "Media as the New Nature" by Marshall McLuhan, (p. 14), 1969.

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• ...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.

  Marshall McLuhan

  Culture, Logic, Photograph

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.

  Marshall McLuhan

  Art, Technology, Space

  Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.155, University of Toronto Press

  64 Copy quote

• The winner is one who knows when to drop out in order to get in touch.

  Marshall McLuhan

  Order, Winner, Knows

  7 Copy quote

• Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.

  Marshall McLuhan

  Educational, War, Independent

  1964 UnderstandingMedia, ch.33.

  31 Copy quote

• A successful book cannot afford to be more than ten percent new.

  Marshall McLuhan

  Book, Reading, Successful

  8 Copy quote

• In large measure, writing is the spatialization of thought.

  Marshall McLuhan

  Writing, Media

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• The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

  Marshall McLuhan

  Mom, Dad, Character

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.

  Marshall McLuhan

  Land, People, Ego

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• All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.

  Marshall McLuhan

  Political, Patterns, Information

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Most clear writing is a sign that there is no exploration going on. Clear prose indicates the absence of thought.

  Marshall McLuhan

  Writing, Exploration, Absence

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• If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?

  Marshall McLuhan

  Art, Technology, Psychics

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• Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.

  Marshall McLuhan

  Communication, Offering, World

  "Understanding Media : The Extensions of Man" by Marshall McLuhan, (p. 261), 1964.

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• The medium is the message.

  Marshall McLuhan

  Hippie, Messages, Mediums

  Understanding Media title of ch. 1 (1964)

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• The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

  Marshall McLuhan

  Communication, Shapes, Association

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• For the satiated, both sex and speed are pretty boring until the element of danger and even death is introduced.

  Marshall McLuhan

  Sex, Elements, Boring

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• The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

  Marshall McLuhan

  Science, Technology, Car

  Understanding Media (1964) p. 217

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