Marshall McLuhan Quotes - Page 10

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• The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

  Marshall McLuhan

  Generations, Situation, Behinds

  "The Glenn Gould reader" by Glenn Gould, (p. 345), 1984.

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• In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.

  Marshall McLuhan

  Jesus, Distance, Messages

  Marshall McLuhan (2010). “The Medium and the Light: Reflections on Religion and Media”, p.103, Wipf and Stock Publishers

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• Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  Marshall McLuhan

  Media, Understanding, Way

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.

  Marshall McLuhan

  Book, Light, Hammers

  "Letters of Marshall McLuhan" by Marshall McLuhan, (p. 397), 1987.

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• The only way to recover the old world is to induce the media into vomiting it back up.

  Marshall McLuhan

  Media, World, Vomiting

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• Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.

  Marshall McLuhan

  Yesterday, Creative, Today

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• The real news is bad news.

  Marshall McLuhan

  Real, News, Journalism

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• The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.

  Marshall McLuhan

  Art, Business, Caves

  "Culture Is Our Business". Book by Marshall McLuhan, 1970.

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• The rythms of typing favour short, concise sentences, sentences with oral form.

  Marshall McLuhan

  Media, Favour, Form

  Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”

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• The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.

  Marshall McLuhan

  Eye, Noses, Modern

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• I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

  Marshall McLuhan

  Water, Not Sure, Fishes

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• There is no individualism in Eastern or oral cultures.

  Marshall McLuhan

  Culture, Individualism, Eastern

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 60, 1988.

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• Food for the mind is like food for the body: the inputs are never the same as the outputs.

  Marshall McLuhan

  Mind, Body, Input

  Marshall McLuhan, Barrington Nevitt (1972). “Take today; the executive as dropout”, [Don Mills

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• American youth attributes much more importance to arriving at driver's license age than at voting age.

  Marshall McLuhan

  Reality, Voting Age, Political

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• The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

  Marshall McLuhan

  Real, Media, World

  Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”

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• The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

  Marshall McLuhan

  Country, Media, Anarchy

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• TV acting is so extremely intimate, because of the peculiar involvement of the viewer with the completion or "closing" of the TV image, that the actor must achieve a great degree of spontaneous casualness that would be irrelevant in movie and lost on the stage. For the audience participates in the inner life of the TV actor as fully as in the outer life of the movie star. Technically, TV tends to be a close-up medium. The close-up that in the movie is used for shock is, on TV, a quite casual thing.

  Marshall McLuhan

  Stars, Acting, Actors

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• The artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes.

  Marshall McLuhan

  Attitude, Mean, Artist

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

  Marshall McLuhan

  Logos, Causes, Responsible

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 37, 1988.

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• As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved.

  Marshall McLuhan

  Knowledge, Age, Use

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• It is critical vision alone which can mitigate the unimpeded operation of the automatic.

  Marshall McLuhan

  Vision, Criticism, Operations

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• When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

  Marshall McLuhan

  Quests, Information, Results

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• Antipathy, dissimilarity of views, hate, contempt, can accompany true love.

  Marshall McLuhan

  Love, Hate, Views

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• Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

  Marshall McLuhan

  Reflection, Faithful, One Day

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• Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

  Marshall McLuhan

  Writing, Dark, Men

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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