The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
America is the only country ever founded on the printed word.
It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
In antiquity and the Middle Ages reading was necessarily reading aloud.
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
Scribal culture and Gothic architecture were both concerned with light through, not light on.
Clear prose indicates the absence of thought.
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
We have to find the environments in which it will be possible to live with our new inventions.
The media have substituted themselves for the older world.
Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
Obsolescence never meant the end of anything, it's just the beginning.
New media are new archetypes, at first disguised as degradations of older media.
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
The method of our time is to use not a single but multiple models for exploration.
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
There is no more great men; there is only great committees.
The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.
To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.
While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.
Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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