Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar
We have be-come irrevocably involved with, and responsible for, each other.
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
America is the only country ever founded on the printed word.
What we call art would seem to be specialist artifacts for enhancing human perception.
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
In antiquity and the Middle Ages reading was necessarily reading aloud.
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
Scribal culture and Gothic architecture were both concerned with light through, not light on.
Clear prose indicates the absence of thought.
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
We have to find the environments in which it will be possible to live with our new inventions.
The media have substituted themselves for the older world.
Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
Obsolescence never meant the end of anything, it's just the beginning.
New media are new archetypes, at first disguised as degradations of older media.
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
There is no more great men; there is only great committees.
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.
While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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