Al Ries Quotes About Branding

Quotes about: Branding

• A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

  Al Ries

  Business, Marketing, Looks

• If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

  Al Ries

  Focus, Effort, Mind

• Branding is simply a more efficient way to sell things.

  Al Ries

  Way, Branding, Efficient

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

• A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

  Al Ries

  Successful, Perception, Mind

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