Branding Quotes - Page 6

• I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

  Gary Vaynerchuk

  Quality, Lifetime, Lemonade

  Source: www.businessinsider.com

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• The goal here is to build a brand around social relevance in media (with his Participant Productions company).

  Jeffrey Skoll

  Media, Goal, Social

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• Nationalism as we know it, is the result of a form of state-sponsored branding.

  Bryant H. McGill

  States, Form, Results

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• A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

  Al Ries

  Business, Marketing, Looks

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• I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

  Naomi Klein

  Powerful, Creating, Impact

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• Personal branding is about figuring who you are and what turns you on and then monetising it

  Kelly Cutrone

  Turns, Personal Branding, Who You Are

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• In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.

  David Chipperfield

  Mean, Europe, Marketing

  "David Chipperfield: perfect harmony" by Jonathan Glancey, www.theguardian.com. February 3, 2010.

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• Personal branding is one thing that you just can't do well on your own. You are too close to it.

  Gina Bianchini

  Wells, Personal Branding, One Thing

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• The crisis besetting America is not just an economic or political crisis; something deeper is wreaking havoc across the land, a mercenary and utilitarian attitude that demonstrates little empathy for people’s actual well-being, that dismisses imagination and thought, branding passion for knowledge as irrelevant.

  Azar Nafisi

  Attitude, Passion, Land

  Azar Nafisi (2014). “The Republic of Imagination: America in Three Books”, p.20, Penguin

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• From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the rack, the thumb-screw, the stake, the persecutions of witchcraft, the whipping of naked women through the streets of Boston, banishment, trials of heresy, the halter about Garrison's neck, Lovejoy's death, the branding of Captain Walker, shouts of infidel and atheist, have all been for this purpose.

  Matilda Joslyn Gage

  Atheist, Boston, People

  Elizabeth Cady Stanton, Susan Brownell Anthony, Matilda Joslyn Gage (1979). “History of Woman Suffrage”, Ayer Company Pub

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• What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.

  Wally Olins

  Accepting, Consultants, Ifs

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• We had a branding problem. We have allowed ourselves to be branded by our tragedies. If you said 'Oklahoma City,' chances are the next word out of your mouth was 'bombing.'

  Mick Cornett

  Oklahoma City, Cities, Tragedy

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• Feminism doesn't need re-branding. It names a problem and it is an uncomfortable truth for many

  Caroline Criado-Perez

  Names, Feminism, Needs

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• I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.

  Ashley Purdy

  Fashion, Style, Marketing

  Source: marleymagazine.com

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• Some guys make their careers off one horse; kind of a trick horse, a wonder horse. I'm not knocking that, but for me I'm trying to get better and study. That means taking out new horses. It's a life study. When I've finished a horse, I turn him out and basically stop riding him, except taking him to the occasional branding so I can enjoy him.

  Buck Brannaman

  Horse, Mean, Careers

  Source: www.americancowboy.com

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• I suspect that someday in a world with legal marijuana for adults, you will probably have branding that occurs for different types of the product.

  Jared Huffman

  Marijuana, Adults, Different

  Source: www.motherjones.com

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• In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

  Victor Koo

  Agency, Government, China

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• I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.

  Colin Powell

  People, Marketing, World

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• Putting Instagram into a different context is about rescuing it from the tyranny of now, taking it back from the muddy river that everyone is pouring things into. As a poet, as a thinker, as an artist, I believe there's another way to experience the world, and another way to experience time.It can't all just be public relations and branding; it's about making meaning with signs around you.

  Frances Stark

  Believe, Artist, Rivers

  Source: www.interviewmagazine.com

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• TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'

  Sally Phillips

  Scripts, Tvs, Difficult

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• Branding is overrated.

  Regis McKenna

  Overrated

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• The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.

  Simon Anholt

  Spiritual, Real, Needs

  Simon Anholt (2006). “Brand New Justice”, p.5, Routledge

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• Branding jails corporate America but honesty sets entrepreneurs free.

  James Altucher

  Honesty, America, Jail

  "7 Things That Happen To You When You Are Completely Honest" by James Altucher, jamesaltucher.com. October 12, 2011.

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• There is no border. I'm branding my films as Malay cinema, but it's just about cinema. Everything that I make is about humanity's struggle, so there is no border, really.

  Lav Diaz

  Struggle, Humanity, Borders

  Source: www.guernicamag.com

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• Basically for everything that comes out of Five Four, I've come up with the idea or changed it in some way. I'm also working with Putnam Accessory Group, a private label hat manufacturer. I'm in the process of re-branding a line they have called Chuck. It was mostly hats and bags, but I'm adding apparel and eyewear and whatever I feel like adding to turn it more into a brand. I'm supposed to be working with Pharrell on Billionaire Boys Club, but that's on hold.

  Mark McNairy

  Boys, Ideas, Groups

  Source: wwd.com

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