If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Smart marketing is about help not hype.
We are surrounded by data, but starved for insights.
Content is fire and social media is gasoline.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Social media is an ingredient, not an entree.
Make your marketing so useful people would pay you for it.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
If you help someone, you may create a customer for life.
The goal of social media is to turn customers into a volunteer marketing army
The future of marketing isn't big data, it's big understanding.
Content is the emotional and informational bridge between commerce and consumer.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Activate your fans, don’t just collect them like baseball cards.
Content that helps is superior to content that sells.
Focus On How To Be Social, Not On How To Do Social.
There is a very fine line between listening and stalking.
You must market your marketing.
If your competitors start copying you then you are doing something right!
True influence drives action, not just awareness.
95% of millennials say their friends are the most credible source of product information.
Passion is the gasoline of social media.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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