If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Content is fire and social media is gasoline.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Social media is an ingredient, not an entree.
Make your marketing so useful people would pay you for it.
If you help someone, you may create a customer for life.
We are surrounded by data, but starved for insights.
The goal of social media is to turn customers into a volunteer marketing army
Content is the emotional and informational bridge between commerce and consumer.
If your competitors start copying you then you are doing something right!
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Focus On How To Be Social, Not On How To Do Social.
Activate your fans, don’t just collect them like baseball cards.
True influence drives action, not just awareness.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The future of marketing isn't big data, it's big understanding.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Content that helps is superior to content that sells.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
95% of millennials say their friends are the most credible source of product information.
You must market your marketing.
A lot of companies are still using social as the world’s shortest press release.
Social media doesn’t create negativity, it uncovers it.
True advocacy is born from culture, not technology or marketing.
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