If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
We are surrounded by data, but starved for insights.
Smart marketing is about help not hype.
Make your marketing so useful people would pay you for it.
Content is fire and social media is gasoline.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Social media is an ingredient, not an entree.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The future of marketing isn't big data, it's big understanding.
Focus On How To Be Social, Not On How To Do Social.
The goal of social media is to turn customers into a volunteer marketing army
Content is the emotional and informational bridge between commerce and consumer.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
If you help someone, you may create a customer for life.
Activate your fans, don’t just collect them like baseball cards.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
True influence drives action, not just awareness.
You must market your marketing.
95% of millennials say their friends are the most credible source of product information.
Content that helps is superior to content that sells.
If your competitors start copying you then you are doing something right!
Passion is the gasoline of social media.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
People check their phone an average of 110x a day.
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