If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
We are surrounded by data, but starved for insights.
If you help someone, you may create a customer for life.
Content is fire and social media is gasoline.
Social media is an ingredient, not an entree.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Make your marketing so useful people would pay you for it.
Content is the emotional and informational bridge between commerce and consumer.
The goal of social media is to turn customers into a volunteer marketing army
The future of marketing isn't big data, it's big understanding.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
If your competitors start copying you then you are doing something right!
Activate your fans, don’t just collect them like baseball cards.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Content that helps is superior to content that sells.
Focus On How To Be Social, Not On How To Do Social.
You must market your marketing.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
True influence drives action, not just awareness.
95% of millennials say their friends are the most credible source of product information.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Never build your content ship on rented land.
Social media doesn’t create negativity, it uncovers it.
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