If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Content is fire and social media is gasoline.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Social media is an ingredient, not an entree.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Activate your fans, don’t just collect them like baseball cards.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Make your marketing so useful people would pay you for it.
If your competitors start copying you then you are doing something right!
The goal of social media is to turn customers into a volunteer marketing army
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Focus On How To Be Social, Not On How To Do Social.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Content is the emotional and informational bridge between commerce and consumer.
Content that helps is superior to content that sells.
A lot of companies are still using social as the world’s shortest press release.
95% of millennials say their friends are the most credible source of product information.
Social media doesn’t create negativity, it uncovers it.
You have to understand not just what your customers need, but how and where they prefer to access information.
Give away everything you know, one bite at a time.
Social media is the ultimate canary in the coal mine
True influence drives action, not just awareness.
We are surrounded by data, but starved for insights.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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