Jay Baer Quotes About Marketing

Quotes about: Marketing

• If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

  Jay Baer

  Giving, Marketing, Stories

• You must market your marketing.

  Jay Baer

  Marketing

• A lot of companies are still using social as the world’s shortest press release.

  Jay Baer

  Marketing, World, Social

• Smart marketing is about help not hype.

  Jay Baer

  Smart, Hype, Marketing

  Jay Baer, Darren Root (2014). “Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)”, p.12, Penguin

• No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

  Jay Baer

  Thinking, Marketing, Answers

• Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

  Jay Baer

  Home, Thinking, Marketing

• There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

  Jay Baer

  Losing Control, Fear Mongering, Marketing

  Jay Baer, Amber Naslund (2011). “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”, p.17, John Wiley & Sons

• For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

  Jay Baer

  Media, Accountability, Marketing

• Make your marketing so useful people would pay you for it.

  Jay Baer

  People, Marketing, Pay

• Content pays an ongoing information annuity that other forms of marketing simply do not.

  Jay Baer

  Marketing, Ongoing, Pay

• This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

  Jay Baer

  Interesting, Wife, Marketing

• The goal of social media is to turn customers into a volunteer marketing army

  Jay Baer

  Army, Media, Volunteer

• Give yourself permission to make the story bigger.

  Jay Baer

  Giving, Marketing, Stories

  "Youtility author Jay Baer on Why Smart Marketing is all About Help Not Hype". Interview with Arnie Kuenn, www.verticalmeasures.com. July 10, 2013.

• Text is the gateway drug to real time marketing.

  Jay Baer

  Real, Drug, Marketing

• Inspiration doesn't respond to meeting requests. You can't schedule greatness.

  Jay Baer

  Inspiration, Greatness, Marketing

• True advocacy is born from culture, not technology or marketing.

  Jay Baer

  Technology, Marketing, Culture

• In social media marketing, average is no longer adequate.

  Jay Baer

  Media, Average, Marketing

• The future of marketing isn't big data, it's big understanding.

  Jay Baer

  Data, Understanding, Marketing

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