Jay Baer Quotes - Page 2

Quotes about:

• You have to understand not just what your customers need, but how and where they prefer to access information.

  Jay Baer

  Needs, Information, Customers

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.88, Penguin

  12 Copy quote

• No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

  Jay Baer

  Thinking, Marketing, Answers

  5 Copy quote

• Stop trying to be amazing and start being useful.

  Jay Baer

  Trying, Stop Trying

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.26, Penguin

  5 Copy quote

• Customers are ninjas now. They are stealthily evaluating you right under your nose.

  Jay Baer

  Noses, Ninja, Customers

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.42, Penguin

  5 Copy quote

• Never build your content ship on rented land.

  Jay Baer

  Land, Ships, Social Media

  4 Copy quote

• Social media doesn’t create negativity, it uncovers it.

  Jay Baer

  Inspirational, Media, Negativity

  18 Copy quote

• There is a very fine line between listening and stalking.

  Jay Baer

  Greed, Listening, Nausea

  12 Copy quote

• People check their phone an average of 110x a day.

  Jay Baer

  Phones, Average, People

  4 Copy quote

• A lot of companies are still using social as the world’s shortest press release.

  Jay Baer

  Marketing, World, Social

  14 Copy quote

• Give away everything you know, one bite at a time.

  Jay Baer

  Giving, Bites, Knows

  12 Copy quote

• You must fight social media fire with social media water.

  Jay Baer

  Fighting, Fire, Media

  12 Copy quote

• True advocacy is born from culture, not technology or marketing.

  Jay Baer

  Technology, Marketing, Culture

  17 Copy quote

• Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

  Jay Baer

  People, Linkedin, Want

  "Social Media, Pretend Friends, and the Lie of False Intimacy" by Jay Baer, www.convinceandconvert.com.

  5 Copy quote

• Give yourself permission to make the story bigger.

  Jay Baer

  Giving, Marketing, Stories

  "Youtility author Jay Baer on Why Smart Marketing is all About Help Not Hype". Interview with Arnie Kuenn, www.verticalmeasures.com. July 10, 2013.

  9 Copy quote

• Social media is the ultimate canary in the coal mine

  Jay Baer

  Media, Coal, Social

  11 Copy quote

• Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

  Jay Baer

  Social Media, Influence, Advocacy

  6 Copy quote

• In social media marketing, average is no longer adequate.

  Jay Baer

  Media, Average, Marketing

  7 Copy quote

• If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

  Jay Baer

  Thinking, Media, Track

  8 Copy quote

• Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

  Jay Baer

  Moving, Media, Littles

  5 Copy quote

• Social media allows big companies to act small again.

  Jay Baer

  Media, Social, Bigs

  9 Copy quote

• Stop creating reports, and start creating understanding.

  Jay Baer

  Creating, Understanding, Reports

  5 Copy quote

• Everything ultimately comes down to trust.

  Jay Baer

  Social Media

  5 Copy quote

• The difference between Selling and Helping is just two letters.

  Jay Baer

  Two, Differences, Letters

  Jay Baer, Darren Root (2014). “Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)”, p.8, Penguin

  4 Copy quote

• Inspiration doesn't respond to meeting requests. You can't schedule greatness.

  Jay Baer

  Inspiration, Greatness, Marketing

  5 Copy quote

• If you create Youtility, your customers will keep you close.

  Jay Baer

  Customers, Ifs

  5 Copy quote

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