Good marketers see consumers as complete human beings with all the dimensions real people have.
Marketers need to adapt a "members first" approach to content.
Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If you aim at nothing, you will hit it every time.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.
Either write something worth reading or do something worth writing.
Ordinary people can spread good and bad information about brands faster than marketers.
Marketing is too important to be left to the marketing department.
People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
Making promises and keeping them is a great way to build a brand.
Marketers need to build digital relationships and reputation before closing a sale.
Think like a publisher, not a marketer.
Good marketers tell a story.
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
The best ideas come as jokes. Make your thinking as funny as possible.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Don't find customers for your products, find products for your customers.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
Make the customer the hero of your brand's story.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
Content Marketing is all the Marketing that's left.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
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