Marketers Quotes - Page 2

• Make the customer the hero of your brand's story.

  Simon Mainwaring

  Hero, Stories, Social Media

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• Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

  David Ogilvy

  Google, Tools, Use

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• A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

  Scott D. Cook

  Business, Media, Marketing

  34 Copy quote

• Great marketers don't make stuff. They make meaning.

  Seth Godin

  Stuff

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• If you want to become a great marketer, the place to start is actually selling. one on one, face to face.

  Eben Pagan

  Want, Faces, Selling

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• Marketers need to spend less time making promises and more time keeping them.

  Seth

  Time Keeping, Promise, Needs

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• Bud Light....the perfect beer for marketers about to lose their job.

  Jeff Barrett

  Jobs, Beer, Light

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• As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

  John Sculley

  Selling, Branding, Bigs

  "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

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• You have to understand as a marketer that consumers are functioning in the age of efficiency.

  Mitch Joel

  Marketing, Age, Efficiency

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• What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

  Beth Comstock

  Dna, Instigators, Innovators

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• The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

  Jonathan Potter

  Believe, Water, Competition

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• More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

  Seth

  Self, Personality, Use

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• When the product is right, you don't have to be a great marketer.

  Lee Iacocca

  Business, Reality, Products

  Lee Iacocca, William Novak (2011). “Iacocca: An Autobiography”, p.78, Bantam

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• Marketers keep inventing desires, necessities for you and for me. I need this. I need that. I need. I need. It's the need of a smoking fit. If you don't smoke that cigarette now, you'll die - when in reality you die because you succumb to the rage and rattle of the needy greed that keeps you busy needing more and more things. Is this the American Dream - the greedy need?

  Giannina Braschi

  Dream, Reality, Greed

  "United States of Banana". Book by Giannina Braschi, 2011.

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• The only marketers who know what the hell they're doing are those who have worked in sales

  David Ogilvy

  Hell, Knows

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• What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

  Seth Godin

  Thinking, Average, People

  "What Makes An Idea Go Viral?". "TED Radio Hour" with Guy Raz, www.npr.org. March 4, 2016.

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• Marketers reinforce the idea - a false one - that celebrity is available to everyone.

  Mal Fletcher

  Ideas, Available

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• A salaried job trains us to be "right" all the time and induces an entitlement mentality. This is because we get paid the same amount no matter what work we are producing, and we begin to see this is fair and right, and we begin being trained to think we are right all the time. When we become salespeople and marketers, we have to leave all of that behind.

  Eben Pagan

  Jobs, Thinking, Matter

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• When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

  Blake Mycoskie

  Giving, Way, Customers

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• Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

  Roelof Botha

  Powerful, Keys, Quality

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• Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

  Seth Godin

  Jobs, Leader, Pockets

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• New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

  Don Peppers

  Technology, Roles, Assuming

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• The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

  David Silverman

  Media, Growth, Dollars

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• No longer dependent on 30 second spots, today's marketers need a never-ending stream of content.

  David Louis Edelman

  Needs, Today, Spots

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• I don't even consider myself an environmentalist anymore. I'm a free-marketer. I go out into the marketplace and I catch the polluters who are cheating the free market.

  Robert F. Kennedy, Jr.

  Cheating, Environmentalist, Free Market

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