John Sculley Quotes

Quotes about:

• People who take risks are the people you'll lose against.

  John Sculley

  People, Risk, Loses

  53 Copy quote

• If you spend too much time worrying about how other people perceive you, you'll never break the rules.

  John Sculley

  Courage, People, Worry

  38 Copy quote

• You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

  John Sculley

  Thinking

  24 Copy quote

• Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

  John Sculley

  Innovation, Hierarchy, Individual

  21 Copy quote

• People are going to be most creative and productive when they're doing something they're really interested in.

  John Sculley

  People, Creative, Productions

  30 Copy quote

• No great marketing decisions have ever been made on qualitative data

  John Sculley

  Business, Data, Decision

  17 Copy quote

• In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.

  John Sculley

  Organization, Ideas, People

  22 Copy quote

• Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

  John Sculley

  Business, Marketing, Action

  12 Copy quote

• I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

  John Sculley

  Mistake, Enough Chances, Take A Chance

  John Sculley, John A. Byrne (1988). “Odyssey: Pepsi to Apple, a journey of adventure, ideas, and the future”, HarperCollins

  7 Copy quote

• Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

  John Sculley

  Education, Ignorance, Knowledge

  13 Copy quote

• We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

  John Sculley

  Leadership, Teacher, Children

  73 Copy quote

• As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

  John Sculley

  Selling, Branding, Bigs

  "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

  14 Copy quote

• Marketing is really theater. It's like staging a performance.

  John Sculley

  Marketing, Theater, Staging

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

  8 Copy quote

• What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

  John Sculley

  Jobs, Decisions You Make, Important

  7 Copy quote

• The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

  John Sculley

  Passion, Technology, Work Ethic

  Source: www.businessinsider.com

  5 Copy quote

• I feel most badly, though, [because] after 10 years, I was at the company, I wanted to go back to New York where I was from. Why I didn’t go to Steve Jobs and say, ‘Steve, let’s figure out how you can come back and lead your company.’ I didn’t do that, it was a terrible mistake on my part. I can’t figure out why I didn’t have the wisdom to do that. But I didn’t. And as life has it, shortly after that, I was fired.

  John Sculley

  Jobs, New York, Mistake

  14 Copy quote

• I believe that crisis really tends to help develop the characer of an organisation.

  John Sculley

  Believe, Helping, Crisis

  12 Copy quote

• Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.

  John Sculley

  School, Curiosity, Today

  Source: www.businessinsider.com

  5 Copy quote

• The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.

  John Sculley

  Real, Thinking, Apples

  7 Copy quote

• If you repeat something long enough people believe it's what happened.

  John Sculley

  Believe, Long, People

  Source: www.businessinsider.com

  6 Copy quote

• The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

  John Sculley

  Beautiful, Jobs, Eye

  Source: www.nbcnews.com

  10 Copy quote

• Steve [Jobs'] brilliance is his ability to see something and then understand it and then figure out how to put it into the context of his design methodology - everything is design.

  John Sculley

  Jobs, Design, Methodology

  9 Copy quote

• Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.

  John Sculley

  Business, Believe, America

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

  9 Copy quote

• If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today

  John Sculley

  Moon, Men, Valleys

  9 Copy quote

• Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

  John Sculley

  Technology, Adoption, Way

  7 Copy quote

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