Jonathan Ive Quotes

Quotes about:

• It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

  Jonathan Ive

  Life, Faithful, Precious Things

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• It's very easy to be different, but very difficult to be better.

  Jonathan Ive

  Philosophical, Difficult And Easy, Different

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• There's no learning without trying lots of ideas and failing lots of times.

  Jonathan Ive

  Ideas, Design, Trying

  "Jonathan Ive interview: simplicity isn't simple" by Shane Richmond, www.telegraph.co.uk. May 23, 2012.

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• There is beauty when something
  works and it works intuitively.

  Jonathan Ive

  Design

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• People's interest is in the product, not in its authorship.

  Jonathan Ive

  People, Design, Authorship

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• Simplicity is somehow essentially describing the purpose and place of an object and product.

  Jonathan Ive

  Simplicity, Design, Purpose

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• When something exceeds your ability to understand how it works, it sort of becomes magical.

  Jonathan Ive

  Creativity, Ability, Working It

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• I think subconsciously people are remarkably discerning. I think that they can sense care.

  Jonathan Ive

  Thinking, People, Care

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• Very often design is the most immediate way of defining what products become in people's minds.

  Jonathan Ive

  Philosophical, People, Design

  "Jonathan Ive: Apple of the iMac". Interview with Caroline Frost, news.bbc.co.uk. January 18, 2002.

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• What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

  Jonathan Ive

  Ideas, Next Day, Creative

  "Sir Jonathan Ive: Knighted for services to ideas and innovation". Interview with Mark Prigg, www.independent.co.uk. March 13, 2012.

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• Simplification is one of the most difficult things to do.

  Jonathan Ive

  Kindness, Business, Comeback

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• If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

  Jonathan Ive

  Missing, Trying, Possibility

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• Apple stood for something and had a reason for being that wasn't just about making money.

  Jonathan Ive

  Apples, Making Money, Reason

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• It's very easy to make something that is new. So we are trying to make things that are better.

  Jonathan Ive

  Design, Trying, Easy

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• You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

  Jonathan Ive

  Philosophical, Order, Essence

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• Simplicity is not the absence of clutter.

  Jonathan Ive

  Simplicity, Absence, Clutter

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

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• The nature of having ideas and creativity is incredibly inspiring.

  Jonathan Ive

  Creativity, Ideas, Design

  "Sir Jonathan Ive: Knighted for services to ideas and innovation". Interview with Mark Prigg, www.independent.co.uk. March 13, 2012.

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• We're very genuinely designing the best products that we can for people.

  Jonathan Ive

  People, Design, Products

  "Jonathan Ive interview: Apple's design genius is British to the core". Interview With Shane Richmond, www.telegraph.co.uk. May 23, 2012.

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• Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

  Jonathan Ive

  Philosophical, Simple, Simplicity

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• We try to solve very complicated problems without letting people know how complicated the problem was.

  Jonathan Ive

  People, Trying, Problem

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• If something is not good enough, stop doing it.

  Jonathan Ive

  Not Good Enough, Design, Ifs

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• A lot of what we are doing is getting design out of the way.

  Jonathan Ive

  Design, Experience, Way

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• I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

  Jonathan Ive

  Philosophical, Thinking, Order

  iOS 7 product video, shown at WWDC, 2013.

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• True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

  Jonathan Ive

  Simplicity, Design, Yeah

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• The word design is everything and nothing. The design and the product itself are inseparable.

  Jonathan Ive

  Design, Inseparable, Products

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