Simplicity is somehow essentially describing the purpose and place of an object and product.
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Simplicity is not the absence of clutter.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Simplicity is really hard.
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
The quest for simplicity has to pervade every part of the process. It really is fundamental.
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