Jonathan Ive Quotes - Page 2

Quotes about:

• Simplicity is somehow essentially describing the purpose and place of an object and product.

  Jonathan Ive

  Simplicity, Design, Purpose

  "The Chasm of Dissonance: Explaining the 'dis-connects' that seem to haunt our world (Including the ones named Trump and Clinton)" by Michael Lissack, www.huffingtonpost.com. August 13, 2016.

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• True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

  Jonathan Ive

  Simplicity, Design, Yeah

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• The nature of having ideas and creativity is incredibly inspiring.

  Jonathan Ive

  Creativity, Ideas, Design

  "Sir Jonathan Ive: Knighted for services to ideas and innovation". Interview with Mark Prigg, www.independent.co.uk. March 13, 2012.

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• Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

  Jonathan Ive

  Philosophical, Simple, Simplicity

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• Very often design is the most immediate way of defining what products become in people's minds.

  Jonathan Ive

  Philosophical, People, Design

  "Jonathan Ive: Apple of the iMac". Interview with Caroline Frost, news.bbc.co.uk. January 18, 2002.

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• We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.

  Jonathan Ive

  Beautiful, Integrity, Thinking

  "Jonathan Ive Designs Tomorrow". Interview with John Arlidge, time.com. March 17, 2014.

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• A small change at the beginning of the design process defines an entirely different product at the end.

  Jonathan Ive

  Small Changes, Design Process, Different

  "DM25 What Next for Design? with Jonathan Ive". Interview with Deyan Sudjic, designmuseum.org. November 12, 2014.

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• There are 9 rejected ideas for every idea that works.

  Jonathan Ive

  Ideas, Design, Rejected

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• We don't do focus groups - that is the job of the designer.

  Jonathan Ive

  Jobs, Focus, Design

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

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• What we make testifies who we are. People can sense care and can sense carelessness.

  Jonathan Ive

  People, Design, Care

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• The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

  Jonathan Ive

  Design, Form, Acknowledge

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• We shouldn't be afraid to fail- if we are not failing we are not pushing.

  Jonathan Ive

  Design, Pushing, Failing

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• If you are truly innovating, you don't have a prototype you can refer to.

  Jonathan Ive

  Design, Prototype, Ifs

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• Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

  Jonathan Ive

  Philosophical, Goal, Simplicity

  "Jonathan Ive interview: simplicity isn't simple". Interview with Shane Richmond, www.telegraph.co.uk. May 23, 2012.

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• A lot of what we are doing is getting design out of the way.

  Jonathan Ive

  Design, Experience, Way

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• We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

  Jonathan Ive

  Not Good Enough, Stuff, Pushing

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• The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

  Jonathan Ive

  Thinking, Design Process, Suffering

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• Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

  Jonathan Ive

  Design, Made, Inseparable

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• Designing and developing anything of consequence is incredibly challenging.

  Jonathan Ive

  Design, Challenges, Developing

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• Goal we've always had for design at Apple is to create solutions that are inevitable.

  Jonathan Ive

  Apples, Goal, Design

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• As a kid, I remember taking apart whatever I could get my hands on.

  Jonathan Ive

  Kids, Hands, Remember

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• The word design is everything and nothing. The design and the product itself are inseparable.

  Jonathan Ive

  Design, Inseparable, Products

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• What we don't include is as important as what we do include.

  Jonathan Ive

  Design, Important

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• Simplicity is really hard.

  Jonathan Ive

  Simplicity, Hard

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• To design something really new and innovative you have to reject reason.

  Jonathan Ive

  Design, Reason, Innovative

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