Jonathan Ive Quotes - Page 4

Quotes about:

• I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

  Jonathan Ive

  Philosophical, Perception, Stuff

  7 Copy quote

• It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

  Jonathan Ive

  Thinking, Design, Looks

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• With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

  Jonathan Ive

  Phones, Numbers, Skins

  "Apple design chief: We nearly scrapped iPhone" By Rory Anderson, www.cnn.com. August 3, 2012.

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• Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

  Jonathan Ive

  Philosophical, Mean, Design

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• Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

  Jonathan Ive

  Apples, Goal, Design

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• One thing most people don't know is that Steve Jobs is an exceptional designer.

  Jonathan Ive

  Jobs, People, Designer

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• It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

  Jonathan Ive

  Exercise, People, Easier

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• My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

  Jonathan Ive

  Father, Furniture, Incredibles

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• I left London in 1992, but I'm there 3-4 times a year, and love visiting.

  Jonathan Ive

  Years, And Love, London

  "Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.

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• I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

  Jonathan Ive

  Thinking, Views, Important

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• We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

  Jonathan Ive

  Design, Different, Looks

  Product video shown at WWDC 2013 for iOS 7, 2013.

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• I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

  Jonathan Ive

  Design, Benefits, Wonderful

  "Apple designer behind the iPod and iPhone receives knighthood". www.foxnews.com. May 23, 2012.

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• And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.

  Jonathan Ive

  Team, People, Important

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• The memory of how we work will endure beyond the products of our work.

  Jonathan Ive

  Memories, Philosophical, Endure

  "Apple's Jony Ive Talks Design, Slams Competition" by Jonny Evans, www.computerworld.com. March 12, 2012.

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• We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

  Jonathan Ive

  Successful, People, Goal

  "Jonathan Ive: Apple's goal isn't to make money". www.wired.co.uk. July 30, 2012.

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• I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

  Jonathan Ive

  Thinking, Care, Speech

  "The Shape of Things to Come" by Ian Parker, www.newyorker.com. February 23 & March 2, 2015.

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• It feels like each time we are beginning at the beginning, in a really exciting way.

  Jonathan Ive

  Way, Exciting, Feels

  "Jony Ive: The man behind Apple's magic curtain". Interview with Marco della Cava, www.usatoday.com. September 19, 2013.

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• We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

  Jonathan Ive

  People, Design, Trying

  "Jonathan Ive interview: Apple's design genius is British to the core". Interview With Shane Richmond, www.telegraph.co.uk. March 23, 2012.

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• Titles or organizational structures, that’s not the lens through which we see our peers.

  Jonathan Ive

  Titles, Lenses, Peers

  "9 Things We Learned About Apple From Jony Ive's Latest Interview" by Samuel Gibbs, www.businessinsider.com. June 17, 2014.

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• I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

  Jonathan Ive

  White, Apples, Thrill

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• Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

  Jonathan Ive

  Natural, Obvious, Inevitable

  "Jonathan Ive: Inventor of the decade" by Sheryl Garratt, www.theguardian.com. November 28, 2009.

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• The computer industry is creatively bankrupt.

  Jonathan Ive

  Design, Computer, Industry

  "iCon: Steve Jobs, the greatest second act in the history of business". Book by Jeffrey S. Young, William L. Simon, www.wired.com. May 23, 2005.

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• But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

  Jonathan Ive

  Tails, Faces, Designer

  "Sir Jonathan Ive: Knighted for services to ideas and innovation". Interview with Mark Prigg, www.independent.co.uk. March 13, 2012.

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• The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

  Jonathan Ive

  Caring, Views, Simplicity

  Design Museum Interview, designmuseum.org. 2007.

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• When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

  Jonathan Ive

  Philosophical, Broken, Tools

  "The Apple Of Your Ear" by Lev Grossman, content.time.com. January 12, 2007.

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