Naoto Fukasawa Quotes

• Great design is a multi-layered relationship between human life and its environment.

  Naoto Fukasawa

  Creativity, Design, Environment

  53 Copy quote

• Min­i­mal­ism is about cre­at­ing com­plete har­mony and not about making simple.

  Naoto Fukasawa

  Inspirational, Simple, Creating

  87 Copy quote

• Design needs to be plugged into human behavior. Design dissolves in behavior.

  Naoto Fukasawa

  Design, Experience, Needs

  55 Copy quote

• People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.

  Naoto Fukasawa

  Running, Thinking, People

  62 Copy quote

• The best designs are those that dissolve into behavior.

  Naoto Fukasawa

  Design, Behavior, Best Design

  31 Copy quote

• We designers have been working to stimulate people's souls and minds.

  Naoto Fukasawa

  People, Soul, Mind

  31 Copy quote

• When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what is there, the audience is drawn into the poet's world. Their imagination is stimulated, and a silent connection is established. I believe this is where the most important aspect of the Japanese sense of beauty lies.

  Naoto Fukasawa

  Lying, Believe, Writing

  29 Copy quote

• I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.

  Naoto Fukasawa

  Real, Feelings, Skins

  11 Copy quote

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