Raymond Loewy Quotes

• Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

  Raymond Loewy

  Design, Black, Experience

  64 Copy quote

• Between two products equal in price, function and quality, the one with the most attractive exterior will win.

  Raymond Loewy

  Business, Winning, Two

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• Design is too important to be left to designers.

  Raymond Loewy

  Design, Important, Designer

  "Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage". Book by Adam Richardson, p. 184, February 8, 2010.

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• Ugliness does not sell.

  Raymond Loewy

  Doe, Sells, Ugliness

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• The most beautiful curve is a rising sales graph.

  Raymond Loewy

  Beautiful, Curves, Rising

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• Good design is not an applied veneer.

  Raymond Loewy

  Design, Veneer, Good Design

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• It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

  Raymond Loewy

  Science, Simplicity, Might

  34 Copy quote

• It all must start with an inspired, spontaneous idea.

  Raymond Loewy

  Ideas, Inspired, Spontaneous

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• The main goal is not to complicate the already difficult life of the consumer.

  Raymond Loewy

  Goal, Experience, Difficult

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• It's a simple exercise; a little logic, a little taste, and the will to cooperate.

  Raymond Loewy

  Exercise, Simple, Littles

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• Never leave well enough alone.

  Raymond Loewy

  Enough, Wells

  "Never Leave Well Enough Alone". Book by Raymond Loewy, 1951.

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• A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

  Raymond Loewy

  Science, Thinking, Understanding

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• I can claim to have made the daily life of the 20th Century more beautiful.

  Raymond Loewy

  Beautiful, Daily Life, Century

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• The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

  Raymond Loewy

  Simplicity, Quality, Doe

  35 Copy quote

• People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

  Raymond Loewy

  Support You, Long, People

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• The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

  Raymond Loewy

  Adults, Departure, Requirements

  Raymond Loewy (2002). “Never Leave Well Enough Alone”, p.278, JHU Press

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• Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

  Raymond Loewy

  Numbers, Design, Comfort

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• Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

  Raymond Loewy

  Cutting, Expression, Excellence

  "Autoeroticism". Book by Karal Ann Marling and ‎Donald J. Bush (p. 16), 1989.

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• I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

  Raymond Loewy

  Believe, People, Design

  "The American Roman Noir: Hammett, Cain, and Chandler". Book by William Marling, p. 279, 1998.

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• I believe most in educated intuition, in what you get through profound experience.

  Raymond Loewy

  Believe, Profound, Intuition

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• As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

  Raymond Loewy

  Fun, Airplane, Science

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• There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

  Raymond Loewy

  Race, Trash, Modernism

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• If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

  Raymond Loewy

  America, Excellence, Quality

  19 Copy quote

• I alienated the automotive industry by saying that cars should be lightweight and compact.

  Raymond Loewy

  Car, Should, Compact

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• Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

  Raymond Loewy

  Science, Civilization, Cities

  53 Copy quote

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