Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Good design is good business.
The urge for good design is the same as the urge to go on living.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Good design is a lot like clear thinking made visual.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Art has to move you and design does not, unless it's a good design for a bus.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Good design means as little design as possible.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
The difference between good design and great design is INTELLIGENCE
Design means being good, not just looking good.
Good design doesn't cost, but it pays.
Perhaps believing in good design is like believing in God, it makes you an optimist.
Accessible design is good design.
Good design doesn't date.
I never design a building before I've seen the site and met the people who will be using it.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
The only important thing about design is how it relates to people.
He who works with his hands and his head and his heart is an artist
Design, in its broadest sense, is the enabler of the digital era.
What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.
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