Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Good design is good business.
The urge for good design is the same as the urge to go on living.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Good design is a lot like clear thinking made visual.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Art has to move you and design does not, unless it's a good design for a bus.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Good design means as little design as possible.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
The difference between good design and great design is INTELLIGENCE
Perhaps believing in good design is like believing in God, it makes you an optimist.
Accessible design is good design.
Good design doesn't date.
I never design a building before I've seen the site and met the people who will be using it.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The only important thing about design is how it relates to people.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
He who works with his hands and his head and his heart is an artist
Good artists copy, great artists steal.
A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.
The secret to creativity is knowing how to hide your sources.
Design, in its broadest sense, is the enabler of the digital era.
What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.
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