Marketers Quotes - Page 5

• I did do a presentation pilot with Jesse Eisenberg and he's wonderful. He's such a great writer. He directed me and he wrote these wonderful scripts and we're waiting to hear if marketers and advertisers think that an audience wants to look at a bad mom and her 10-year-old son in a show.

  Parker Posey

  Mom, Son, Thinking

  Source: www.elle.com

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• No matter how invasive the technologies at their disposal, marketers and pollsters never come to terms with the living process through which people choose products or candidates; they are looking at what people just bought or thought, and making calculations based on that after-the-fact data.

  Douglas Rushkoff

  Technology, Data, People

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.8, Penguin

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• In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

  Dave Ramsey

  Passion, Order, Looks

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• We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.

  Michael K. Powell

  Hate, Thinking, Track

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• I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

  Tim Ferriss

  People, Marketing, Fans

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• The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

  Douglas Rushkoff

  Mean, Space, People

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• Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

  Seth Godin

  School, Government, People

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• Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

  Douglas Rushkoff

  Children, Attitude, Media

  Douglas Rushkoff (2006). “ScreenAgers: Lessons in Chaos from Digital Kids”, Hampton Press (NJ)

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• Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

  Jeffrey Kluger

  Moving, Sea, Names

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• Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

  Simon Mainwaring

  Technology, Emotion, Currency

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• Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

  Simon Mainwaring

  Mean, Goal, Empowering

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• Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

  Douglas Rushkoff

  Games, Shopping, Target Market

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• The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

  Douglas Rushkoff

  Want, Influence, Hours

  "Why I'm quitting Facebook". Article by Douglas Rushkoff, edition.cnn.com. February 25, 2013.

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• People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.

  Jim Sterne

  Data, People, Marketing

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• The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity is a different skill set than you needed ten years ago, even though that was the skill set that mattered for decades.

  Gary Vaynerchuk

  Successful, Years, Skills

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• Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.

  Mark McKinnon

  Loyalty, Emotional, Choices

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• Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

  Faith Popcorn

  Future, Waiting, Assuming

  Faith Popcorn (1991). “The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life”, p.80, BookBaby

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• Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or risk being left in the dust.

  Ginni Rometty

  Dust, Data, Thought Provoking

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• Everything you heard about me is true. . . . I am not a free marketer. . . . I believe in the heavy hand of government.

  Bill de Blasio

  Believe, Government, Hands

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• The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

  Charles Duhigg

  Children, Shopping, Window

  "Habits: How They Form And How To Break Them". "Fresh Air" with Terry Gross, www.npr.org. March 5, 2012.

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• As good marketers, we like to tinker with things and make them better.

  Michael Freeman

  Marketing

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• Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

  David Brenner

  Tools, Use, Digital

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• We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.

  Eric Schmidt

  Business, Color, Tvs

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• In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

  Maggie Gallagher

  Daughter, Mother, Home

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• The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.

  Bob Burg

  Successful, Feelings, Marketing

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