The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
The future bears a resemblance to the past, only more so.
If the vision is there, the means will follow.
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
Send me out into another life. But get me back for supper.
You can trust a crystal ball about as far as you can throw it.
To offset a depersonalized society, consumers crave recognition of their individuality.
Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.
The cliches of a culture sometimes tell the deepest truths.
We are hungry for things that have touched human hands.
Just before consumers stop doing something, they do it with a vengeance.
We can never give up the belief that the good guys always win. And that we are the good guys.
Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.
This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
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