Marketers Quotes - Page 3

• The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

  David Silverman

  Media, Growth, Dollars

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• Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

  Roelof Botha

  Powerful, Keys, Quality

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• Cheap is the last refuge of a product developer or marketer who is out of great ideas.

  Seth Godin

  Ideas, Lasts, Great Idea

  Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.101, Penguin

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• Marketers are out there trying to figure out how to get your money out of your child.

  Maggie Gallagher

  Children, Trying, Figures

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• I never expected, when I had a daughter, that one of my most important jobs would be to protect her childhood from becoming a marketers' land grab.

  Peggy Orenstein

  Daughter, Jobs, Land

  "The ghettoisation of pink: how it has cornered the little-girl market" by Peggy Orenstein, www.theguardian.com. June 18, 2011.

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• Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.

  Marva Dawn

  Dream, Self, Convince Us

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• Mr. Bush has squandered the hard-built paternity of 40 years. But so has the party, and so have its leaders. If they had pushed away for serious reasons, they could have separated the party's fortunes from the president's. This would have left a painfully broken party, but they wouldn't be left with a ruined brand,- as they all say, speaking the language of marketing. And they speak that language because they are marketers, not thinkers. Not serious about policy. Not serious about ideas. And not serious about leadership, only followership.

  Peggy Noonan

  Party, Years, Ideas

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• Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.

  Neil Patel

  Reality, Knowing, Helping

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• End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them.

  Matt Haig

  Technology, Phones, Technological Development

  Matt Haig (2002). “Mobile Marketing: The Message Revolution”, p.191, Kogan Page Publishers

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• Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

  Seth

  People, Marketing, Way

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• We're doing a horrible job, and by "we" I mean conservatives, Republicans, free marketers, anyone who believes in liberty is doing a horrible job if half of young people think socialism is a good idea.

  Ted Cruz

  Jobs, Believe, Mean

  Interview with Glenn Thrush, www.politico.com. July 18, 2016.

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• I'm the master marketer.

  Shaquille O'Neal

  Basketball, Masters

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• Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.

  Jerry Della Femina

  Retirement, Responsibility, Jealous

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• Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

  Seth

  Phones, Trying, Letters

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• All Marketers are liars tell stories.

  Seth Godin

  Liars, Stories

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• Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

  Matthew Dickman

  Opportunity, Islands, Media

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• Qualified software engineers, managers, marketers and salespeople in Silicon Valley can rack up dozens of high-paying, high-upside job offers any time they want, while national unemployment and underemployment is sky high

  Marc Andreessen

  Jobs, Sky, Unemployment

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• I didn't have a perfect model, but I wanted to try to blend my own personal reflections and experiences with this broader canvas to see how a lot of the narratives we have about economy and foreign policy got stuck. Because we have these categories of liberal, conservative, free marketer, open government - all these stereotypes about our politics and the categories we try to put things in are inadequate to this sort of complex, ambiguous, sometimes contradictory experience we have as ordinary people and that I have as an elected official.

  Barack Obama

  Reflection, Government, Perfect

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• Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

  Philip Kotler

  Smart, Use, Benefits

  Philip Kotler (2012). “Kotler On Marketing”, p.141, Simon and Schuster

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• The greatest mistake marketers make is trying to create demand.

  Eugene Schwartz

  Mistake, Trying, Demand

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• In all fairness to the auction companies ? most companies are not car experts, they are marketers. I caution buyers to make sure that they have done their homework before they raise their hand and not after.

  Mark Hyman, M.D.

  Hands, Car, Auctions

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• Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

  Seth Godin

  Moving, Lasts, Firsts

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• If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

  Perry Marshall

  Knowing, People, Marketing

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• If you live in a world where the population is separating itself from science and entering an age of superstition, as a marketer, selling to people who will believe anything, it is a golden age.

  Daniel Henninger

  Believe, People, Age

  Source: www.wsj.com

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• Sameness is what marketers want us to want.

  Thomas M. Disch

  Want, Commerce, Sameness

  Thomas M. Disch (2000). “The Dreams Our Stuff is Made Of: How Science Fiction Conquered the World”, p.211, Simon and Schuster

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