Content is the emotional and informational bridge between commerce and consumer.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Content is fire. Social media is gasoline.
Content is anything that adds value to the reader's life.
Either write something worth reading or do something worth writing.
Social media is about sociology and psychology more then technology.
Brands need to take the phrase 'acting like a publisher literally.
Make the customer the hero of your brand's story.
Why waste a sentence saying nothing?
The key ingredient to better content is separating the single from the stream.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Marketing is really just about sharing your passion.
Give them quality. That's the best kind of advertising.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
The importance of gratitude is never forgotten.
If you're not on the right path, get off it.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Find your spirit, and no challenge will keep you from achieving your goals.
Market like the year you are in.
The future of content marketing is in your hands.
Content Marketing is all the Marketing that's left.
Behind every piece of bad content is an executive who asked for it.
The next evolution of content marketing is not more content; it's better distribution.
Content marketing is weaponized storytelling.
If great content is the hero, then banners are the villain.
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