Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
If you can design one thing, you can design everything.
The ultimate inspiration is the deadline.
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.
Design creates culture. Culture shapes values. Values determine the future.
Graphic design will save the world right after rock and roll does.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.
Design is the conscious effort to impose a meaningful order
If you look after goodness and truth, beauty will take care of itself.
A designer is a planner with an aesthetic sense.
Good design encourages a viewer to want to learn more.
Graphic design is the fiction that anticipates the fact.
Creative people have to believe in the value of their work. If you don’t have any belief then you can’t give anything—designing is an act of giving, and a belief in the value of the work fuels the desire to express something. It’s important to know what your values are and to take care of them.
3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).
For me, typography is a triangular relationship between design idea, typographic elements, and printing technique.
Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye.
Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.
Creating is about sharing ideas, sharing aesthetics, sharing what you believe in with other people.
The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
If you love something, the work will be just fine.
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind
You can do a good ad without good typography, but you can't do a great ad without good typography.
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