If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you'll find a person who does not think of what they do as just their job
Good design encourages a viewer to want to learn more.
We spend a lot of effort trying to make things look effortless.
The way something looks is the last thing we figure out
Get in over your head
as often and as joyfully
A brand is the promise of an experience.
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