Graphic design is the fiction that anticipates the fact.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
What's the use of being legible, when nothing inspires you to take notice of it?
Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.
The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.
In order to educate man to a new longing, everyday familiar objects must be shown to him with totally unexpected perspectives and in unexpected situations. New objects should be depicted from different sides in order to provide a complete impression of the object.
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.
To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.
The artist constructs a new symbol with his brush. This symbol is not a recognizable form of anything which is already finished, already made, already existing in the world - it is a symbol of a new world, which is being built upon and which exists by way of people.
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Design is thinking made visual.
You can't do better design with a computer, but you can speed up your work enormously.
You can do a good ad without good typography, but you can't do a great ad without good typography.
I like to step into areas where I am afraid. Fear is a sign that I am going in the right direction.
Berthold is still a good typeface, but even Berthold has some less than attractive features, and then I just cut them off because I didn't like them.
The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.
The design process, at its best, integrates the aspirations of art, science, and culture.
Graphic design is the spit and polish but not the shoe.
I have solved what color is, however ; I still have no idea about what line is.
Good design is a lot like clear thinking made visual.
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completely miss that aspect of the "art." Some are completely satisfied with just making things pretty, without taking the communication element into consideration.
Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the way they reach us. The designer has an enormous responsibility. Those are the people, you know, putting their wires into our heads.
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