Either write something worth reading or do something worth writing.
The best way to predict the future is to invent it.
The most reliable way to predict the future is to create it.
Content is anything that adds value to the reader's life.
People don't buy what you do; they buy what you stand for.
Make the customer the hero of your brand's story.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Stopping advertising to save money is like stopping your watch to save time.
Content is fire. Social media is gasoline.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
The future of network marketing is unlimited. There's no end in sight. It will continue to grow because better people are getting into it . . . soon, it will be one of the most respected business methods in the world.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
What helps people, helps business.
The best way to predict the future is to create it.
Failure is simply the opportunity to begin again, this time more intelligently.
We're all learning here; the best listeners will end up the smartest.
Your most unhappy customers are your greatest source of learning.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
The best way to predict the future is to study the past, or prognosticate.
Formal education will make you a living; self-education will make you a fortune.
If you aim at nothing, you will hit it every time.
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