You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
You can game the social media in the short run, but not for long.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
The pace of change means that relationship is more important than ever before.
Influence is providing attention and value to others.
The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.
Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you have to offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.
I'm working full time on my job and part time on my fortune
Google loves brands - build one.
...in seduction, as in all forms of marketing, form superseds content.
People can't relate to someone who only talks about their successes.
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather
More than half your marketing time should be devoted to your existing customers.
Man does not only sell commodities, he sells himself and feels himself to be a commodity.
Authenticy in marketing is telling a story people want to hear.
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.
The secret to success is to own nothing, but control everything
Market like the year you are in.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.
Marketing is about spreading the love.
Running a business without marketing will kill it.
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