You cannot fail. You can only get results.
You can make your life anything you want it to be.
I am willing to do whatever is necessary to succeed.
Knowledge without action, is like having no knowledge at all!
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.
If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?
Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!
Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.
The world does not reward average people so I will be extraordinary.
I will write with honesty and feeling.
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