Lester Wunderman Quotes

• Acquire with the intention to retain, and retain with the intention to grow.

  Lester Wunderman

  Intention, Grows, Acquire

  53 Copy quote

• Advertising becomes a dialogue that becomes an invitation to a relationship.

  Lester Wunderman

  Advertising, Dialogue, Invitations

  25 Copy quote

• The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.

  Lester Wunderman

  Communication, Emotional, Answers

  18 Copy quote

• Always try to turn a marketing disaster into a marketing opportunity.

  Lester Wunderman

  Opportunity, Marketing, Trying

  11 Copy quote

• Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

  Lester Wunderman

  Art, Book, Years

  4 Copy quote

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